How to Create Great Images and Videos for Your Facebook Ads

facebookvideomarketing2Using Images and Videos Will Make Your Ad More Eye Catching

Facebook Ads have a ton of advantages but one of the biggest is the ability to adapt the tool to the kind of campaign you are most interested in running. You can use images as adverts for example but you can also use videos. And actually, using a video can be a fantastic way to have a much stronger impact on your audience.

When scrolling through your Facebook homefeed, some adverts will instantly catch your eye, whereas others you’ll simply pass-by.

So what is the different between these? Which ones really grab your attention and which ones fail to make any impression?

Often, the difference comes down to the images or video that is used. While a headline can make a big difference too, an image or video can convey a lot more information in much shorter time and as such is potentially more potent when it comes to quickly getting us to sit up and take note.

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Gorgeous Landing Pages Quick and Easy With Just a Click of Your Mouse

landingpagemonkey3Why You Should Consider to Use Landing Page Monkey for Your Business

Creating Landing Pages is a huge hassle for most marketers. You have choice: do it yourself – Landing Page Monkey, or hire a designer.

A designer can create beautiful pages for you, but he will also drain your budget. And every time you need a new page, you have to cough up more cash so your designer can afford his lattes.

The other option is to do it yourself. Problem is, it takes a lot of time to create these pages. You need some coding know-how to make them look good. And it you want to track your campaigns to see if your landing page is converting, then you need to get yourself a tracking tool or script.

It is no wonder so many marketers only have a couple Landing Pages, even if they are leaving money on teh table by doing so. It is just too much work, too much tome or too much money to put them together….. at least if you are going to do them right.

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5 Common Blogging Mistakes You Not Should Do

blogging3Get Mor Expose to Your Blog Avoiding these Mistakes

It happens so often it’s almost like clockwork. Business Blogs are started with high hopes and then disillusion sets in when the results aren’t what they hoped for. A lot of it has to do with these simple but common mistakes.

 

Not Asking for Comments – Bloggers always agonize over the lack of comments. But the problems is not that people don’t read the blog or don’t want to comment but the blogger has not given the opportunity for readers to comment. Just like asking for people to order a product, you have got to coax people to spend their 3 or 4 precious minutes to comment on your blog. Ask for opinions. People love giving it. Ask for reader’s experiences, input or help to accomplish something. Ask people to suggest something to you e.g. You are getting incorporated, ask people fo suggestions, tips and recommendations. Asking also tells people you are open to suggestions and alternative views, further improving the image people may have of you.

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How to Fit Bing Into Your Internet Marketing Campaign

internetcampaignYour Internet Marketing Campaign and Bing

A great internet marketing campaign should be a campaign that is fought on many fronts. That means you need to have your fingers in lots of pies and you need to find lots of ways to reach the widest audience possible.

If you rely on just one method to build your brand and gain customers – whether that be PPC or SEO – then you are going to end up too reliant on that single source of traffic and you are going to greatly limit the amount of visitors you can appeal to.

This is why it is important to make sure that Bing fits into your campaign. But it’s also why Bing should only be one part of a much larger and multi-facetted assault. Read on to learn more about the different aspects of internet marketing and how they should all coalesce into one single strategy.

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The 3 Biggest PPC Platforms

ppc5An Introduction to Google, Bing And Facebook AdWords

PPC has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium –  than television or magazine.

PPC stand for ‘Pay Per Click’. What this means for advertisers is that they are only paying for each click. If their ad isn’t successful and no one clicks on it, then you don’t pay anything at all. That can actually means free exposeure sometimes! A bidding system comes into play whenever an advert is shown and that means that the cost of each click will depend o the amount of cometition – again this is good news because it means that some advertisers will be getting nearly free visitors when there isn’t much competition.

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Entrenpreneurial Lessons from Richard Branson

How to Become a Great Businessman

When it comes to great businessmen and entrepreneurs, few can rival Richard Branson as a cultural icon of capitalism and business savvy. Here’s a guy who build – quite literally – an empire from scratch and who did so with a fun public image and while involvong himself on many exciting and daring adventures. He’s a real life Tony Stark, a billionaire playboy and a roaring success by anyone’s standards.

As such then he can serve as really rather an icredible role model for any other budding entrepreneurs hoping to one day folllow in hos footsteps and leave a mark on the world and the business scene. Here we will look at just some of the lessons that we can learn from old Rich, and that can help steer the way for the pioneers of tomorrow.

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Keys Avoiding the Top 5 Blogging Mistakes

hands-typing5 Blogging Mistakes You Should Avoid

Blogging offers a huge venue for people to reach millions of reader worldwide. However, along with the benefits is the negligence that most bloggers tend to commit while maintaining their platform. Be it because of enthusiasm or because of the lack of awarness, there is no excuse that these top five blogging mistakes can be avoided. As a blogger, you have to recognize these mistakes even before you can commit  blogging boo-boo.

 

Mistake No:1 –  A blog with no purpose is a blog with no direction. When you are still visualizing and developing your blog, you might have asked yourself these questions at some point. What is the purpose of my blog? Is it to inform, to enertain, or to sell? What kined of audience do I need to target? How do I go through with the entires that I post? Will I treat my blog as a venue for professional growth or will it serve for personal purposes?

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How to Get Your Emails Opened and Read – [Infographic]

Strugglering with Bad Open Rates in Your Email Marketing Campaigns?

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Do you strugglering with few people who open and read the emails you send and even less who click on the link in the email? Do you compare yourself with others, what percent they have in Open Rates? Then you are not alone, it is natural for people to compare themselves to others.

But what is a good Open Rate and Click Through Rate? It depends on your niche, but a 20% Open Rate is good, and if 20% of your subscribers open your emails you should really be satisfied.

 

In the Infographic below are some statistics in Email Marketing and what to do to get  more engagement from your subscribers. What triggers them to open your emails and how to get your subscribers to actually read your emails.

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Tips for great presentation in your Facebook Live content

FacebookLiveHow to make your Facebook Live stands out

Facebook Live is a platform that should appeal to anyone who is trying to build a personal brand and establish themselves as a thought leader in their niche. This will encompass a very large proportion of digital marketers and make this a platform that a lot of people start making use of.

What this also means is that some of the people reading this and planning on creating live content won’t have much experience with creating video content. So if you are not an experienced YouTuber, read on to learn some of the tips of the trade that will help you to create more engaging and professional videos.

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How Small and Medium Sized Business can Use Periscope

The benefits using Periscope

 

While some of the major brands have dominated the headlines for using Periscope for marketing purpose, even small and medium sized companies can effectivley use this app in different ways. Here are some of the ways in which they can harness its benfits and grow their businesses.

 

Creating buzz around new product releases

Since Pericope Live Streaming App can be used to reach a wide audience especially the large number of internet users who frequent social media sites like Twitter, businesses can use it to create excitement about a new product that is due for release. They can use it for live testing of products and services while at the same time giving potential customers a first hand experience of what is to come. The hype around the new products to be released will be very instrumental in driving up initial sales numbers when they hit the market. This can be done with very minimal resources.

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