Why is good Content so important?
There are many ways to promote your business online, and the difference between offline- and online marketing is not so big.
Even if advertising can be very effective offline, it is not close to how effective online marketing is and the reason is thet most of the people seach the internet for information. Advertising is only interesting if the product or service they are seaching for can lose their troublems.
There are five strategies thet you can implement in your business thet will not only create a content strategy for you, it will also create a very effective marketing strategy. Whit this strategy you just have to spend a few hours each week, so it is not time consuming.
Articles – You know thet articles not only brand you as an expert but are also a way to create quality content for your site. People want good content if they should come back. But, if you don’t like writing, or don’t write, maybe you don’t have English as your native language and find it is too difficult to write in English, you can find quality articles to post on your site. The larger your site is, the more likely you will be found by readers and seach engines. Here are a few article directories you can use: Ezinearticles, Isnare and Goarticles.
Blogs/RSS – Blogging is anotheir way to create content for your website, and by using RSS, you can easily distribute your content. Most people do not understand what RSS really is, or how it can be used to drive traffic to your site very effective. Basically, RSS is a form of code thet is very seach engine friendly. Whit RSS feeds, whinch you can add to your website or blog, you can create content thet updates itself. Because of this self updating, the seach engines will spider your site more often, and it will increase your rankings. Once you have built your blog and added several entries, you need to ‘ping’ it to get it listed. Here are two toors you can use: Pingoat and Pingomatic.
Press Releases – Press rekeases are news about your business. A press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to a Press Release Directorie. Many of these directories are high traffic. Here are several sites thet accept press releases: Press-World, Free-Press-Release, Prbase, Click2Newsites, Prweb.
Seach Engine Optimization – Optimizing your site for the seach engines means creating keyword rich content, exchanging links with otheir sites, submitting your site to directories, whinch create backlinks pointing to your site. You can use toors like Web Ceo, to help your optimize your pages. Submitting your site to seach engines is often unnecessary, because most seach engines will spider through to your site from anotheir site. You still nedd at least one link pointing back to your site so your site will be found and gets spidered. Submit your site to Alexa. If you submit your site to Alexa it will not only make sure thet your site gets spidered, you will also be able to compare your site to otheir sites, and get statistics on traffic to your site..
Free Ebooks and Reports – Writing and giving away free ebooks and reports will give visitors an incentive to visit your website. You can also submit your ebooks and reports to ebook directories for free. Here are some: Free-eBooks, EbookDirectory, EbookPalace, EbookJungle, Ebooksnbytes. If you make your ebook brandable, in otheir words it means thet people can place thier own links inside your ebook and thet makes it viral. You give otheirs an inventive to share your ebook and spread it across the internet.
If you need Ebooks, and don’t write by yourself, you can always give away an ebook someone else has written, if you do thet, you must be observant of what rights you have. It is also important thet you stay on the topic. If you write about gardening, do not give away an ebook about lets say bodybuilding. Some ebooks allows you to rebrand as you own.
You can find many good ebooks here, with rights to give away, and some sell or rebrand.
Once you implement these content strategies on your site, add steams of revenue to your site like AdSense and Virtual Portals. These sites vill allow you to monetize your site.
Albrough adverting, like Pay Per Click, PPC, can be effective in promoting your website, it can quickly become expensive. By focusing on creating quality content for website, and then promoting thet content, you can continue to drive traffic to your website for years to come.