If You Want to Start Your Own e-Commerce Business You Must Know SEO
SEO or Search Engine Optimization knowledge is critical for the person starting out in e-commerce. Whether you want to blog, run an online store or do anything else successfully online, you need to figure out how to get noticed by search engines so that people can find you. Understanding SEO is critical for anyone who want to be successful in online enterprise.
An important aspect of search engine optimization is the fact that you need to invest time and effort into your website on a regular basis in order to get traffic and keep traffic continuously increasing. If you allow your website to sit and collect cobwebs it won’t do much for you.
SEO Tip #1:
There isn’t a magical formula; at least not one that is evergreen so it is important to stay current on SEO new. Dig deep to find information and read everything you can. You will find conflicting information at times but knowledge is power so absorb as much SEO news as you can.
SEO Tip #2:
Create an easy to follow design with a standard homepage, easily viewable links and a site index. This way, people and search engines can find their way around easily and so can people.
SEO Tip #3:
Determine what your taarget keywords are. There are some great tools out there that can help yu both fro free or for a small fee. Often it is fairly easy to figure this out on your own.
What are the top five words or phrases you would use if you were use to search for the product or topic you are selling? Be sure that those words are on each page of your website, especially in titles, headings and at the beginning, middle and end of each page. It is a good idea to use variations as well to give your site further credibility and increase the Long Tail.
SEO Tip #4:
SEO Fact: Content is King. Always will be. Do not assume that more is better in terms of keywords. Do not fall victim to the temptation to simply keyword stuff your site otherwise two things will happen. First, you will get banned by the search engines and even worse, you will be ignored by the humans who land on your page. Both types of visitors can see through vain SEO attempt to trick you to get onto their site.
Instead, you want to target the fine line between having enough keyword relevancy to make it impossible for the search engines to ignore you but not so much that your human visitors find your content to be poor quality. Hire a professional SEO article writer if you have to in order to come across as professional. Keep fresh content on your pages and change your content regularly. You don’t have to waste what you have put effort and money into, insead move your old content into archives so it continues to work for you as well.
SEO Tip #5:
Web 2.0 is all about social networking. Social networking, social book marketing, forum posting and link exchanges can be invaluable if you can get high ranking websites in your niche to exchange links with you, this can help. If you are blogging, comment on other blogs on your niche to get a link back to your site and generate interest from bloggers that frequent other sites in your niche. If you use tools like Technorati, Digg, StumbleUpon and other social book marking tools on your page with appropriate tagging, you can bring relevant trafic faily quickly and it is viral so others will do the same. Social networking activities are also indexed by the search engines.
In summary, there are basic to advanced SEO techiques ans SEO tips that you can use to get noticed by the big three search engines. Your results will depend a lot on how narrow your niche is but there are some basic things you can do to be search engine friendly from the start. It is never too late to optimize your site though so do not lose heart if you did not follow this advice on your website from the beginning. Here are some basic ideas. This is not an exhaustive list but is a great place to start.
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