The 3 Biggest PPC Platforms
An Introduction to Google, Bing And Facebook AdWords
PPC has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine.
PPC stand for ‘Pay Per Click’. What this means for advertisers is that they are only paying for each click. If their ad isn’t successful and no one clicks on it, then you don’t pay anything at all. That can actually means free exposeure sometimes! A bidding system comes into play whenever an advert is shown and that means that the cost of each click will depend o the amount of cometition – again this is good news because it means that some advertisers will be getting nearly free visitors when there isn’t much competition.
At the same time though, because they can set their own ‘maximum bid’ for each click, this meand that advertisers can decide precisely how much they are willing to pay for any new visitor. By keeping this lower than the amount they earn per visitor, they can nearly guarantee they will make a profit from those efforts.
Also important though is thargeting and this is where the didderences between the different PPC platforms really start to come into effect. Tead on and we will take a look at the tree big choices when it comes to starting a new PPC campaign.
Google Adwords – By far the biggest PPC network is Google Adwords, when you pay for adverts on Google Adwords, they will appear on the ‘SERPs’ or the ‘Search Engine Results Page’. Thus, you need to start by first choosing a keyword that you want to target. If you are selling hats for example then, you might choose to taret the keyword ‘By Hats Online’. Of course it is important to think carefully about your keywords to ensure they don’t have too much competition.
Google being the biggest search engine means that you will gain access to the most visitors – but you will also pay the most due to the other advertisers.
Bing Ads – Bing Ads is a very system but for Bing insead of Google. Bing os of course the big search engine fro Michrosoft which accounts for 20% of the market share and an additional 10% through Yahoo!. This is not a small amount.
More importantly, Bing has less competition, meaning that you will en up paying less. Specifically, you will pay 33.5% less, which is gain a bid deal. Bing also has a lot of powerful tools for targeting the right users.
Facebook Ads – Finally, Facebook Ads work the same but appear on Facebook based on the information that users give Facebook about them. This can include age, sex and location, but also things like hobbies and interests or even job title.
Another big benefit of Facebook Ads is that you can create more media rich options that have images or even short videos. Likewise, you have the option to choose ‘CPA’ which means ‘Cost Per Action’ and only charges if someone signs up to your mailing list.
This was just a very short introduction to Google Adwords, Bing Ads and Facebook Ads. There are so much more to learn if you want to set up an Ad with high result!
Before you start with your campaign it is important that you read the agreements. Advertise a product, site that not is OK can lead to your account being shut down and you lose the money you have in your account.
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