Using Images and Videos Will Make Your Ad More Eye Catching
Facebook Ads have a ton of advantages but one of the biggest is the ability to adapt the tool to the kind of campaign you are most interested in running. You can use images as adverts for example but you can also use videos. And actually, using a video can be a fantastic way to have a much stronger impact on your audience.
When scrolling through your Facebook homefeed, some adverts will instantly catch your eye, whereas others you’ll simply pass-by.
So what is the different between these? Which ones really grab your attention and which ones fail to make any impression?
Often, the difference comes down to the images or video that is used. While a headline can make a big difference too, an image or video can convey a lot more information in much shorter time and as such is potentially more potent when it comes to quickly getting us to sit up and take note.