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Month: March 2017

How Hashtags Can Benefit Your Business

How Hashtags Can Benefit Your Business

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[Infographic] How to Use #Hashtags on Social Media

There are many reasons why you should use hashtags on social media sites and if you use hashtags the right way it can benefit your business and even help you to build your brand. A hashtag can also help users to find your content faster and more easily, but if your abuse hashtags it can have a negative impact on your business.
Therefore it is important that you learn how to use hashtags on the different social media sites.

Which hashtag should you use? You should never just use a popular hashtag that not are relevant to your topic, this will in the long turn just lead to that other social media users not will trust you and you will lose your authority.
There are several platforms that let you search for popular hashtags, but an over use of a popular hashtag is not good too. You should also not overuse hashtags or spam with hashtags.

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Why You Should Personally Your Emails

Why You Should Personally Your Emails

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Boost Your Email Performance Using Personalization

If you personally your emails, it can leads to big wins in your email marketing business. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 76% increase in email revenue from segmented campaigns. But there still are a high confusion with some email marketers about how you should do it in reality. Can you send personalized emails if you don’t have all information about your subscribers?

96% of organizations believe that email personalization can improve email marketing performance according to a study by The Aberdeen Group. And according to an article by eMarketer, 45% or more marketing professionals anticipate implemeting features like dynamic content elements and personalization.

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