Boost Your Email Performance Using Personalization
If you personally your emails, it can leads to big wins in your email marketing business. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 76% increase in email revenue from segmented campaigns. But there still are a high confusion with some email marketers about how you should do it in reality. Can you send personalized emails if you don’t have all information about your subscribers?
96% of organizations believe that email personalization can improve email marketing performance according to a study by The Aberdeen Group. And according to an article by eMarketer, 45% or more marketing professionals anticipate implemeting features like dynamic content elements and personalization.