Boost Your Email Performance Using Personalization
If you personally your emails, it can leads to big wins in your email marketing business. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 76% increase in email revenue from segmented campaigns. But there still are a high confusion with some email marketers about how you should do it in reality. Can you send personalized emails if you don’t have all information about your subscribers?
96% of organizations believe that email personalization can improve email marketing performance according to a study by The Aberdeen Group. And according to an article by eMarketer, 45% or more marketing professionals anticipate implemeting features like dynamic content elements and personalization.
If you just personalize your emails with the first name, Click-Through-Rate will go from about 5.8% to 7.0%. But to personalize your emails you need to add a first name field in your sign up form, or if you want to personalize with birth date, you add that field. To do that you need an autoresponder that allows you to personalize your sign up form with more than just name.
“Most Marketers Say That Personalization Can Have a Significant Impact”
According to a sudy from Experian Marketing Services, personalized promotional emails were shown to lift transaction rates and revenue per email six times higher than non-personalized emails. Personalized emails also had 29% higher open rates and 41% higher unique click rates. And if you have a trigged email campaign, a personalized email resulted in double tansaction rates compared to non-personalized triggered emails. Personalized subject lines also deliverd more unique open rates, 26% higher, than non-personalized subject lines.
Take a look at the Infographic below from GetResponse about how you can personalize your emails the right way.