Shopify, Your Best Choice For Your Online Store
As an entrepreneur, I know how hard it is to begin your career. Since we all need easier ways to start a business, I will talk about Shopify, as it is very poerful and easy to use.
Investors and small business owners alike are attracted to the Shopify platform as it makes their lives a whole lot easier.
Since the beginning of time when more than one hushold began using the Internet, there have been shopping platforms for business people to use to exchange goods for money. Shopify is one of the earliest known platforms beginning in 2004 and is a major solution in the market today. It is an easy way to build trust and get people to buy from you.
Shopify Developers Differentiated the Company from Others
Shopify is a store platform which comes with a monthly investment. You may or may not know anything about computer or website programming, but the platform they use is called Ruby on Rails instead of the common php language. Since it is a more unique language, there is a lot of support they give to their clients. This already makes it very different than other companies who may leave you trying to figure things out for yourself.
Sometimes paying for a service will be a better solution for you as you do not want to wait for responses and go back and forth for a long time until finally getting a solution. This causes you to waste your time and lose opportunities to sell.
Features Offered by Shopify
There is literally a theme for everyone. Having customizable themes really encourages people to use it as everyone want to differentiate their store from others. It is pretty easy to make the theme look the way you want it to, but if you are stuck experts will work with you and create the template design that will work best for you.
After your theme is ready and looks the way you want, wheter doing it on your own or having someone do it for you, then the rest is up to you. All you really need to do from here on out is upload your product photos along with the relevant information about them. The system pretty much does most of the work on its own allowing you to take cae of the least amount of work and still it will give you great results.
Other features included with your monthly plan are file storage, customer support when you need it, resonsive design so your store can be used on any mobile device, ability to give customers discounts, activate the out of stock notice, or change anything about the theme you have with HTML and CSS coding.
If You Are New to Shopify, it is the Perfect Solution
Now that you understant ways in which you can customize your store, there is one proble, or worry a lot of people face. That is how in the world do I market my business more effeciently? Shopify works with Mind Digital Group and they market with companies around the world. This helps to boost their online image as well as yours.
This company constantly aspires to be more in tune to marketing tactics, especially in the digital world. With their ability, they are able to share very valuable information pertaining to SEO and Social Media Marketing. If you do have concerns, your best bet is to stay calm because they have tons of experience in marketing.
Shopify Make Your Life Easier
Many people when starting out online have very close minds. They say things like “I am not truly great at running a store” or “I don’t have any programming knowledge”, “It will be too hard for me to di this.” This is where you can take a closed mind and open it up to a world of possibiliteies. The internet today is full of opportuniteis where the basic skill you need are to be able to run a computer.
That is all you need. You will not need to toggle between vaious sites either. Everything from managing your finances and keeping track of all your transactions is handled in one place.
Benefits to Integrate Quickbooks with Shopify
The most successful people running stores online have a complete package to be able to manage a business successfully. When you need your items in a specific order, Quickbook will help you do it. One other thing that helps businesses to be successful is keeping their finances in order. Since Quickbook is also a dinancial solution for people, you are off to a great start as soon as your sotre is ready.
As Quickbook is integrated into Shopify, it gives you a better picture of how you are with inventory and other information you need to know along with your financial picture. It allows you to easily keep track of every item in your store and you get all this information very quick.
It also allows you to invoice your customers and have a better idea of how many sales you have and which items are selling the best. Alos, it you do not want to worry about calculating the taxes on particular items because it depends on the location it is being shipped to, then you will not need to worry about it. They take care ot everthing.
Cost of Doing Business With Shopify
How much do you need to invest for using the service of Shopify? The cost is relative cheap at only forty dollars a month. That is only ten dollars a week so you can easily set that amount aside. It is still easy to work a Shopify Store and a full or part time job. In fact, it is a good idea that you have a secondary job as a backup in case revenues will not fully support you.
Since they use a dropship company where you will only need to pay fees for items when you sell them, you can easily figure out how much in fees you will pay. You will not need to have the funds right up front and so this will make you geel better about everthing.
Implementing the Best Strategy for Your Store
Sometimes you many not be the best at designing a store or website. It is really important to know that you can have someone design it for you. Shopify has designers available who have ben in the industry for a very ling time. The benefit to you is they will know whick type of theme will go best with the products you are trying to sell.
It will hepl to sistinguish you from your competition. An expert will even know what works the best and will be able to design a beautiful layour that you may never have imagined in your mind. designers working on your store will also help you with SEO and you will have a better chance and getting higer siter ranings.
Getting ranked higher increases your margins for success as it reduces cost on advertinsing. Your chances of being found on the internet are better withut the extra marketing costs. It will help you keep your price lower for your customers as wll. Remeber, you always want to have win-win situations.
So Why Should You Pay a Monthly Fee?
It may seem like a downfall that it costs money to start with Shopify, but if you plan it correctly, it can be to your advantage. Since they take care of the grunt work for you, meaning all the things that can give you unwanted stress, such as making sure products are stocked, getting orders prepared and such, you really do not need to worry about anyting but getting traffic to your store.
If you are just starting out and want to test what sells well, you get up to 100 SKUs with your plan, so you can choose a variety of products. See whick ones sell and then you can upgrade if you want to sell more of a certain type of product.
Shopify also takes only two percent of each transaction. If you want lower fees, you can easily upgrade to a different plan. Of course the only fee you need to worry about each monthe is the cost associated with your account. You will not need to worry about transaction fees until you sell something. The great thing is, you can add a bit of the transaction fees into the price of your products to help offset that cost.
How Shopify Gets Payments Processed
There are many payment solutions Shopify uses, but the best thing is, they use PayPal whick is well known. PayPal has been around for a ling time and they have build trust with many people and businesses. When people see you accept payment through them, they are more likely to trust that it will be processed in the best fashion.
Better to Use Your Own Domain Name
Another way Shopify lets you customize your shop is they allow you to use your own domain name. You will be able to brand yourself and get a catch domain name. People are more adept to giong to a store that has your own name as it differentiates you from Shopify.
You also more likely to get backlinks from other websites. Having as many backlings to your sote as possible will give you more traffic potential. Search engines also love that you have backlinks and will love to give you a higher ranking.
Secure SSL Checkout
Security has an always will be imprtant, but it was not as much of a worry in previous years as it is now. Most people will not go onto a website to put their personal information in it unless they know it is secure.
You can and your customers can be reassured how sage the iste is to use. SSL encryption allows people to know the info is safe and Shopify offers 128bit SSL encryption. The number is the length of the security key, wich 128 is pretty strong. I’ll not go into details here, but you can find a lot of informatiom about through a Google search if you are intrested.
As Much Bandwidth as You Need
Traffic is something you need a lot of to give you a better chance at sucess. Did you ever stop and think that sometimes too much trafic can cause a headache for your hosting company? Visitors do take up bandwidth, but do not worry because Shopify has allowed unlimited bandwidth, so if you begin to get heavy traffic flow, your store will not be shut down. Shopify can handle large amiunts of traffic.
The more traffic, the more sales potential, so if Shopify wants more people to buy, then why wouldn’t they want people to come? It would be odd if you walk into your local grocery store and the workers say, we do not have any more room for you here, you need to leave. I think you will be very shocked and feel like it did not matter you were where.
Shopify Uses Three Dropshipping Partners
Shopify has a major advantage than other eCommerse Store solutions. They partner with dropshipping companies to make your life easier. There are three that they work with and they are Amazon Fulfillment, Shopwire and Webgistix.
When you use a dropshipping company, it is great because the process from buying, to shipping, to making sure items are delivered are hands off for you. What I mean is, you never have to touch inventory.
You will also be able to know whick items are in tock and whick items are not as it is integrated with Quickbooks. When an item is out of stock, it will be updated on your site so you know and your customers both know.
Tools You Can Use To Make Your Life Easier
Shopify has really made it simple for everone. So you set up your store, or you still need some convincing that this webstore is a good idea, there are several plugins that will help you master your sales and take you to higher levels in income. Let me talk about these tools and talk a little about how each one helps you.
The first thing you want to think is lead generation or creating an emial list. This is a very important concept whenever you are marketing online. Shopify offers a plugin that will give you an advantage with your email corresondence.
Sidekick – will give you notifications when a customer opens and clicks on your links. You can send friendly reminders about a sale or you can re-do your pitch or use the insights which Sidekick provides to help you make a decision on how you should follow up. You can aslo schedule a responsive the have it sent out later.
SimilarWeb – with this tool, you have bettr SEO and you can check on your competitiors to see what is most effective. Then you can model after that and have a competitive edge over others. You may even get to see it there is a pertnership potential with someone that will help increae leads and sales for both of you. Ehen you can evalutate a website with numbers such as how much traffic is coming from one source or how many people came from a certain company, it will help you make better decisions and also you can research what people from different countreis is intrested in.
Crystal Knows – is another tool that will teally help you understand your customers or potential customers. One important thing to knoe about people is their personality and how they buy and what makes them like something. So this tool will scape all the public data on the web about a particular person and creates a personally profile about them.
Discover.ly – let you know who is a mutual connection. If will find connections on LinkedIn, Facebook and Twitter. So why would you want to use this tool? What it you could reach out to your connection and ask how they can give you some insight on the mutual connection? That is what this tool helps you to do.
Streak – Next you will want to better your Customer Relationship Management or CRM. Strike is the name of the tool and what it does is turns your email into a CRM. It works with Gmail, so if you do not have and account, it is a good idea to have one.
Datanyse Insider – This tool help you to knoe what technology your competition uses to make their site better. You will use this on Chrome as it is an extension and it will show you the technology a website uses.
Shopify like other eCommerce solutions was created to make your life easier. I cannot stress enough that all the work has been done for you and all you need to do is capitalize on it. No longer do you need to sit down and research how to do business or do it efficiently. This company, along with other sucessful ones has fugured out all the hard work so that you do not have to.
More and more people who were starting out began with Shopify and have a great tesimony of success. They are less stressed becuase of the high security measures and that takes a lot off the pressure of having a store.
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