Targeting is Crucial
If you want to maximize the amount of money you’re making online, you really have your work cut out for you. You have to keep your eye on a lot of different factors. This is why online publishing success and online marketing riches are available mostly to people with keen attention to detail.
Nowhere did I say that you have to be super-smart. Nowhere did I say that you have to be a rocket scientist. You just need to pay attention to the right details. One of these crutical details is targeting.
Here are the reasons why.
Trust Requires Relevance
If you want to sell anything online, you must first get people to trust you. I hope this reason shuold be quite evident to you. People would not buy from you if they didn’t trust you. People won’t buy from you if they have no reason to expect that they will get the value of whatever they paid. Trust is crutical.
One of the things that build trust in an online context is relevance. In other words, if somebody is looking for a baby carriage and they go to a website where they get all sorts of information regarding baby carriages, the trust level is much higher than if that person went to a different kind of website. I can tell you right now. If that person went to a website deals with hamburger recipes, the trust level, as fas as baby carriage product choices are concerned, would be quite low. Trust requires relevance.
This may be simple concept to grasp, but it’s not really that simple when you look at trust in the broader context of online sales. Online sales are actually reduced into the KLT process. KLT stands for know-like-trust. For people to tust sonething, they must first like it. For people to like something, they must first feel that they know it.
You really have to work cut out for you if you’ve trying to convert people online because, in the beginning, you start out at the Know stage and you have to shepherd them to the Like Stage. You have to also give them enough reasons so they can move on to the Trust Stage. Once you have them at the Trust Stage, then you have them eating off the palm of your hands. At that stage, you can then start selling.
Again, people will only buy if they trust. This is why it’s really important to know that relevance is crucial to all these stage. By focusing on relevance, meaning giving people the imformation that they need at the time they need it, you can increase your chances of leading people all the way through the KLT process.
Relevance Is Crutical To The Know Stage
As I have mentioned earlier, it’s very hard to get people to take you seriously of you present information to them that they’re not looking for. That information is simply not relevant to their existing needs. This is important to note because, at the Know Stage, people are looking for relevance. People are looking for you to give them the information that is related toto what they’re looking for. In other words, they’re lokking at you to give them enough information for them to know something.
It’s All About Attracting The Right Kind Of Attention
Simply showong up whit the right information is enough to get you noticed. I know this might sound simple, but you’d be surprised as to how many websites dish out totally irrelevant information. Not surprisingly, they don’t attract the right kind of attention that leads to ultimate conversion.
Filter Based On Niche
The secret to producing and displaying relevant information, so you can start the process of shepherding people through the KLT process, is actually quite simple. You need to focus on niche. When you understant the niche preference of the people of the people you’ve appealing to, then you can then start working on shepherding them through the KLT process.
Unleash The Power Of Forum Marketing
Forum marketing enables you to deliver relevant information to people who are looking for that kind of information. It also allows you to filter your target audience ahead of time. It gives you a tremendous amount of control over the whole online selling process.
In next blog post I will write about Niche Targeting and Effective Marketing.
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