Article Marketing, Blogging & Your Business
Everybody is blogging these days! Kids, teens, moms, dads, and even grandmas are blogging. Everywhere you look, there is a blog.
You can use blogs in a couple of ways to help your article marketing endeavors along. The first way is to publish your articles on your own blog. Setting up a blog is easy. Most webhosting companies include blogs in the webhosting package, or you can choose a hosted blog.
Make sure that your blog has syndication or RSS abilities, and allow your blog readers to syndicate your articles! This is a vital point in using blogs for the distrubution of articles.
Simply get your blog set up, set up any categories that you want to have, and start copying and pasting your articles in. Make sure that you use pining geatures so that blog directories are updated each time you add content to your blog. Also visit http://pingomatic.com to have several servies ping your blog at one time as well. This will help you increase traffic to your blog.
The second way to use blogs to help your article marketing is to visit other people blogs that relate to your niche. When you find a topic that you have written an article about, add a comment, with a link to the articles, inviting other readers of the blog to read the article.
In most cases, it would be considered bad form to post your entire article on someone else’s blog. Make sure you simply link to the article instead of posting the entire article, and make sure that the article really is very relevant to the topic.
Article Marketing mistakes to avoid
While article marketing is easy, and effective, there are mistakes that you must avoid if you are to do this successfully. Making some of the following mistakes can cost your credibility. In the world of Internet Marketing, your credibility is all you really have to fall back on! Protect your reputation and your credibility by avoiding the following pitfalls:
- Do not allow your article to become a sales letter. The readers are not stupid people, they recognize sales letters and ads when they see them, and trying to pass such off as an informative article will lead to your failure – very quickly.
- Don’t make your article too short. Your article should be no less than 300 words long. Anything less does not count as an article and probably will not be taken seriously. Alternately, do not make your article too long. 750 words is the maximum length for a good article.
- Check your spelling and grammar! Poor spelling and grammar has been the downfall of many hopeful Internet Marketers. There are many word processing software titles on the market that will help correct any spelling or grammar mistakes you might make. Check and double check spelling and grammar before submitting your article.
- Avoid a sales pitch in your author’s resource box. This space is for information about the author, and should be used aas such, with a link for more information on the topic included at the end of the author’s information. Don’t turn the author’s resource box into an advertisement.
- Avoid hype in your headlines, sub headlines, summaries, and in the article itself. Also avoid stating facts that you have not researched. You can bet that someone who actually knows the facts will read the article, and they will call you out on facts that are not stated correctly!
- Do not plagiarize! Plagiarism is the act of copying work word for word, or even paraphrasing. Do your research, then the artcile based on what you have learned, or quote and acknowledge your sources. You will never get ahead by stealing someone else’s work!
Publish your article the right way
If you can write, that is wonderful, you are well ahead in the game when it comes to article marketing. The question is, can you format your article in the right way to produce the results that you want?
A good article start with an outstanding, attention grabbing headline. However, the headline cannot be ‘hype’. Following the headline, you should have a sub headline, which also should not be hype. Headlines are very important, especially in the Internet world.
Remember that there is no ‘cover’ to judge your article by, other than the headline. The headline must compel the potential reader to read the article, and the subheadline should serve the same purpose, stating what the article will be about.
A good article will be between 300 and 500 words in length, divided into no less than three paragraphs. You should avoid paragraphs that only contain one sentence as well, unless that sentecne is just a few words long and needs to stand out for effect.
The opening paragraph should let the reader know what the article is about, and what they will learn in the following text. Do you remember writing a thesis sentence in high school or college? It is much the same thing for articles. Make a statement or ask a question, then prove it or answer it within the text or the article. It is important that each paragraph leads the reader to read the next paragraph. You want them to reach the bottom.
The final paragraph sould wrap up your article, summerizing what has been conveyed in the body of the arjicle. Following the final paragraph, you should provide a resuorce box, which is in effect infromation about the author – you – and should include a link to your website, where the reader can learn even more about the topic.
Finally, you want to let reader know that they are free to reprint your article, as long as it stays intact and includes the resource box. This is how your article will become viral.
When you have finished writing your article, put it away and read it again the next day. Too often, writers become fixated with their own writing, and the information is not as good as it might be with a more objective point of view. Don’t be afraid to ask a friend to read over the information, and ask for criticism.
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