How you can use Content Curation & Growth Hacks to get more traffic to your blog
Internet Marketing is something that a lot of people are interested in but many people are not sure they really have the time for.
How do you go about taking a website to the top of the search engine results pages or getting lots of folllowers on social media when you are busy business type who barely have time to relax on the evenings as it is?
The answer may just be to use growth hacks. These are tricks and techniques you can use to very quickly boost your website’s visibillity and to skip months or even years of ‘grining’ to get to the top. Let’s take a look at some of the best growth hacks out there for rapid internet marketing.
Influencer Marketing – Influencer Marketing is perhaps one of the most powerful options for those who want to get their sites to the top of Google quickly and simply to get more exposure quickly.
The general idea is that you are going to be working with someone who has already established themselves as a big player online. Your objective is to get that person to give you a shutout or a promotion and to thereby gain exposure to their audience.
In short, you are benefiting from the months of marketing that they have done and thereby sidestepping the need to do it yourself. If you can get a single Tweet from someone with then million followers, then imagine how much that can boost your own visibility!
The problem is getting said influencers to want to work with you. Normally this means you’ll need to offer them something in return – either exposure to your audience in kind, financial remuneration or something else entirely. Building a relationship with that influencer can aslo be a valuable tip – if they feel they know you, they will be much more likely to want to help.
Creating a Viral Hit – A viral hit doesn’t just mean a video of someone’s dog playing with a ball. A viral hit can actually be anything that gets shared virally and that has big response from the general public. It can be hard to know exactly what is going to have this kind of impact before you go about creating it, but there are certain options that will be more likely to be successful than others.
One example of this is the resource post which is a post that provides a cmprehensive and detailed overview of a subject so that reader can get all the information they could possibly want on a certain topic and then share it with others that are trying to learn that topic.
Print Media Advertsing – A growth hack you don’t hear about often is to try and get your site some exposure in print media. Whether that means having a news story written about your site or whether it means paying for an advert in a local magazine, this can gain your exposure to a large circualtion and also gives your site more credence which translates as more visits and more shares!
Internet Marketing is typically a rather time consuming and slow-going process. It involves constantly posting new content to your own website, working to build links and relationships with other creators and generally doing a lot of work with very little reward to begin with.
Anything you can do to save time and speed up the process should be considered a positive thing then, which is why content curation is such an appealing proposition.
How do you make a quick process without risking making your posts less interesting or useful for your readers?
Content Curation – The essential idea behind content curation is simple: you are making blog posts and pages that are entirely comprised of other content you have found around the web. You can then recombine this content in order to create something new, along with adding your own commentary and context to make the post more interesting and to add your own value.
The Objective – You have to undersand the objective of good content curation. You aim here is to create a blog post that provides several times the value of a conventional blog post because it combines the best parts of many posts into a single resource.
This makes it very important that you carefully consider the type of content you are sharing. This should be content that is meaty and interesting and you need to ensure that you have something interesting and useful to say about it. It is not enough to simply post a selection of copy-pasted snippests from other sites at random.
Some Tips – In theory, content curation can save you time by allowing you to create content by re-using content that others have already made. Theoretically, this then means that you can save time because you don’t need to write all the content yourself.
But the problem is that you need to head out and find all that content. It needs to be interesting and high quality content (meaning you’ll need to sift through the unsuitable stuff) and you then need to be able to add some kind if interesting commentary and tie it all together. When you consider all these jobs, it becomes apparent that this can actually end up taking a long time.
A solution then is to try hiring someone to collect the content for you so that you can put it together and then add the commentary. Consider using a VAS (Virtual assistant service), many of which will charge less than $1 per hour!
Another tip is to make the most of the fact that you are borrowing content. Get in touch with the orginal owners of that content and they may be able to help you promote the page as a way of saying thanks and they might even link to you! This can also prevent potential copyright issues.
If you follow these tips and remember to offer value in all your posts, content curation and growth hacks can be a great way to save time and get more done!