How to Create Great Images and Videos for Your Facebook Ads

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facebookvideomarketing2Using Images and Videos Will Make Your Ad More Eye Catching

Facebook Ads have a ton of advantages but one of the biggest is the ability to adapt the tool to the kind of campaign you are most interested in running. You can use images as adverts for example but you can also use videos. And actually, using a video can be a fantastic way to have a much stronger impact on your audience.

When scrolling through your Facebook homefeed, some adverts will instantly catch your eye, whereas others you’ll simply pass-by.

So what is the different between these? Which ones really grab your attention and which ones fail to make any impression?

Often, the difference comes down to the images or video that is used. While a headline can make a big difference too, an image or video can convey a lot more information in much shorter time and as such is potentially more potent when it comes to quickly getting us to sit up and take note.

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The 3 Biggest PPC Platforms

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ppc5An Introduction to Google, Bing And Facebook AdWords

PPC has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium –  than television or magazine.

PPC stand for ‘Pay Per Click’. What this means for advertisers is that they are only paying for each click. If their ad isn’t successful and no one clicks on it, then you don’t pay anything at all. That can actually means free exposeure sometimes! A bidding system comes into play whenever an advert is shown and that means that the cost of each click will depend o the amount of cometition – again this is good news because it means that some advertisers will be getting nearly free visitors when there isn’t much competition.

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Facebook Advertising for New Marketers

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FacebookAds4Why you should use Facebook Advertising and How it can Benefit your Business

 

You have built a Website or created a WordPress blog, and packed it with your best content. You have done solid market research, carefully optimizing your site for
SEO with long-tailed keywords.

 

 

And now you are busy networking that site by:

  • Submitting Articles to directories
  • Including a clear call-to-action at the en of every post
  • Networking on related forums and social media

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