An Introduction to Google, Bing And Facebook AdWords
PPC has completely transformed the way that people advertise on the web. This is a new form of advertising for what is a very different medium – a very more interactive medium – than television or magazine.
PPC stand for ‘Pay Per Click’. What this means for advertisers is that they are only paying for each click. If their ad isn’t successful and no one clicks on it, then you don’t pay anything at all. That can actually means free exposeure sometimes! A bidding system comes into play whenever an advert is shown and that means that the cost of each click will depend o the amount of cometition – again this is good news because it means that some advertisers will be getting nearly free visitors when there isn’t much competition.