8 Keys To Effective List Building

Important Parts For Online Businesses

 

If you want to make some good money online, there are many ways for you to do it.

One of the most effective ways is list building. List Building is an important part of your online business. But not many people want to harness the power of list building.

And yes, building a list is time-consuming. That is why they don’t want to do the hard work in building a list from scratch. Many businesses simply buy an existing list, and hope that they can make a fortune with it. The problem is that when you are not building your list from scratch by yourself, you cannot build a good relationship with your subscribers from the start.

By building your list from scratch, you can allow your subscribers to get to know about you from the start, building a good emotional relationship with them, which makes it easier for your to convert them into customers.
But, this is quite difficult, challenging, and time-consuming to do. Moreover, you have to be willing to put in the hard work of building your list before you are able to see the number of subscribers grow in your list.

 

4 Important Things To Do To Build Your List From Scratch:

  1. Build A Website That You Will Use As A Lead Generation Tool – Before you can build a list, you have to create the tool that you can use to let your audience know the existence of your list, and persuade them to join your list. Adding subscribers to your list is not an easy thing to do. Remember, your subscribers cannot come from anywhere. They have to belong to your target audience, which means the people who are interested in the niche you are in. The first step is to build a website where you can use as a lead generation tool. On this website, your goal is to allow your audience or website visitors to subscribe to your list. So, you have to add quality content regularly to your website in order to do this. Publish articles that give good information about your niche, and put your subscription box at the end of your articles.
  2. Tweak The Homepage Of Your Website And Make It Look Impressive – Now that you have prepared a website to attract more subscribers to your list, let’s take a look at the homepage of your website. The homepage of your website has to be impressive enough to make your audience want to subscribe to your list immediately. Usually, a good practice is to put a squeeze page on your homepage. What is a squeeze page? It is a page where you can persuade your audience to subscribe to your list in exchange of something. For instance, you can offer a free report, free audio interview, free video, or anything else, which entice your audience to subscribe to your list.
  3. Offer Only Quality Products And Services That Can Solve Your Audience’s Problems – The products and services that you offer to your audience should be able to help them solve their problems. This is the point. If you offer something that doesn’t provide any solution to your audience, then how can they b willing to follow your lead? If you put a call to action that encourages your audience to subscribe to your list, but you are not capable of providing any solution to them, then they will not take action. But, if you can convince them that you are able to help them solve their biggest problem, then they will subscribe to your list without thinking twice. However, be sure that you are not using your mailing list merely to promote your products and services, since sooner or later your subscriber will consider you as a spammer.
  4. Don’t Share Your List To Others – Once your subscribers get to your list, it must stay with you. Don’t get tempted to sell, rent, or share your list with other list builders. If you have a profitable list for yourself, why would you want to decrease the profitability of your list by sharing it with other list owners? There is a time for you to send emails to other people’s mailing lists, but when you have built your list from scratch, you have to stop the temptation to give it to others. In this way, you will be able to keep the profitability of your list as much as possible, and make your subscribers trust you because you respect their privacy.

Without trust, you cannot keep your subscribers interested in your emails, because they don’t trust you…. They don’t have any reason to listen to you. Whatever email that you send to them, when your subscribers don’t trust you, they will either delete it or ignore it. That  is why trust is an important thing that you have to cultivate with your subscribers. Make your subscribers to trust you, and they will expect your emails with eagerness and follow your lead.

 

How To Build Instant Trust With Your Email List

Trust has to be built from the start with your subscribers, and it needs to be kept for a long time. Once you have earned the trust of your subscribers, you have to do whatever is necessary to keep their trust in you. You don’t want to lose their trust, or else they will rebuild your trust with them.

So, how  can you build trust with your subscribers?

4 Simple Steps To Build Instant Trust With Your Email List:

  1. Make People Recognize Your Business Reputation –  This is the most important thing that you have to do. You need to show your audience that you have a good business reputation. However, you don’t do it by telling them that you have a reputable business. But instead, you do it by building your brand to a point that people feel comfortable with it. When they see your brand, they have to think immediately that your business has reputable brand, and therefore, they can trust you. This is important because people will always prefer to do business with reputable brands, rather than with an unknown salesman.
  2. Show Your Expertise To Your Subscribers – You need to let your audience know that you are an expert in your field. In other words, your subscribers have to catch the impression that you know what you are talking about. If you want to promote a product related to money investment, you need to be able to show your audience that you are an expert in money investment. Otherwise, people will not listen to you. Will you buy something from someone who doesn’t know anything about the product they sell? Most probably not. So, it is important for you ti know what you are talking about to your subscribers, and become an expert that your subscribers can rely on.
  3. Don’t Lie To Your Subscribers About What You Offer – It is good to offer something to your subscribers. After all, this is how you make money from your list. However, do not lie to them. In other words, you should not exaggerate about the products and services that you offer to your audience. Tell them as it is. Or, if you want to hype up your products and services a little bit, you should provide them with a guarantee, which helps to reinforce their trust about your business. In any case, the best practice that you should do is to overpromise about your products, and then over-deliver on your results. Promise them less, and deliver them more.
  4. Give Them An Option To Leave Your List Anytime – If you want to break the trust of your audience quickly, it is simple to do. Don’t place any unsubscribe link in your emails. This is enough to make your subscribers treat you as a spammer. Even if they have subscribed to your mailing list via your website, they won’t appreciate it when you don’t give them the option to leave your list anytime. Your audience wants freedom to enter your list, as well as to leave your list. After all, this is the basic legal law they you have to follow when you conduct an email marketing business. If you don’t follow this, then you will risk your account getting banned by your mailing list provider. So, keep the trust of your audience by giving them an option to remove themselves from your mailing list by placing a unsubscribe link on each of your emails.

 

Closing Up

This was just a few thing, but so important, you can do if you want to success with your email marketing business.

If you stay to these tips and always keep the trust im mind, you will succeed with your email marketing business.

If you want to immerse yourself more in the Email Marketing area, there are more posts you can read under the category Email Marketing. You also find more to read on my other blog.

 

 

Featured Image Design: Designed by Graphiqastock / Freepik

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