8 Tips To Follow For Social Media Success

republished 2020-04-13

Consistency, that is the key to social media marketing success. In fact, it is one of the most important habits if you plan to do well in anything in life.

When you are posting on social media sites, what you want to avoid is unpredictable posts times.

If you post every day and don’t post for a few weeks or months, your audience will slowly forget about you or your business as they are more occupied with other brands and businesses.

Create a schedule to post on certain days and times.

If Monday you do competitions for your audience, stick with that.

If you post a tip a day during Monday to Friday, keep with that.

People want a reason to stick by you, and if you don’t provide some sort of predictability then you will lose trust. Credibility creates trust. That is the bottom line.

#1 Post a lost of tips –
“Top Lists” always get good response. You can create a Top List in any industry.

Here are some examples:

* Top 10 Tips for burning off belly fat

* 3 Simple ways to make a detox juice

* 7 Top Tools I use to get more sales

Post it on Facebook and syndicate it on all your other social profile as well.

#2 Ask a question –
What better way to create engagement by asking your audience? Your questions could be as simple or as complex as you’d like.

You could even ask which is better – “A vs B”? For example, if you are getting a new logo done, put both side-by-side and ask your audience which one looks better.

If you are unsure of experiencing a struggle, why not ask your audience?

#3 Share a story –
Stories are powerful. We all grew up with stories. Stories are easy to relate to then technical jargon.

Your story does not have to start with “Once upon a time….” It could be as simple as “I was walking down the main road one day until….”

Tie it in with a lesson to share with your audience and you will grab lots of eyeballs.

#4. Start a competition –
The best way to approach this is to post a photo and ask your audience to tag a friend that would like what is related to your post.

Those who tag will get a chance to win the prize. This will create a viral aspect and get your brand and business out their.

#5. Add a personal touch –
At the end of the day, social media is about being social. It is okay to get personal sometimes. Share your thoughts, feelings and honest truth, especially if you are a solopreneur. People connect easier with those they can relate to. By being personal, you add trust and authenticity. Share a photo of yourself and your life. It does not hurt.

When people think about strategy their first thoughts are that it is too hard or too complicated. Just like any other medium, you should treat social media as a platform that will grow your business.

A social media marketing strategy or plan does not have to be hard. The simplest and easiest way is to create a plan and have goals in place. For example, your long-term goal might be to reach 100,000 fans in 5 years, and your short-term goal might be to reach 2000 fans a month or 500 fans a week.

With your goal in place, you can then work out a strategy to get you their. Your stagey could entail content marketing on your blog and distributing it on all your social media profiles. You could outsource and delegate some of the work as a strategy to semi-automate the process.

Nowadays, their is plenty of technology, tools and apps that can help you streamline and make life easier. One tool that is great for social media marketing is HootSuite. Hoot Suite is a web based service that is essentially a dashboard where you can view and manage all your social media account in one place.

One of its tool is the scheduling tool which allows you to schedule a post for certain dates and times. Think of an autoresponder service where you can pre-load autoresponder sequences. In addition, HootSuite allows you to syndicate your posts to all your social media profiles. It is quite impressive and definitely saves a lot of time logging into multiple accounts and posting manually.

The 80/20 Social Media Rule

It is one thing to socialize and another to self-promote on social media. The biggest turn off is over-the-top self promotion. Your audience can smell it from a mile away. If you keep selling and promoting on social media, you will lose followers and ultimately hurt your brand and business.

So what can you do so that can continue promoting and at the same time retain your followers?

By using the 80/20 principle!

The practice is simple – focus on the 20% that gives you 80% of the results. In social media, what you want to do is use this rule for the following:

80% should be about your audience
20% self-promotion

So 80% should be about helping your audience and main your posts about them. A conservative 20% can be about your product/service and promotions. Stick by this rule and you will have happy fans!

Social media marketing is probably one of the most best uses of technology, allowing anyone from the other side of the world to connect with another.

However, their are mistakes you should avoid if you want to succeed with social media.

Ranting and being negative. It is great to add a personal touch but if you are ranting negative comments then you are passing that bad energy onto your followers, too. Everyone’s entitled to their own opinions but if it is about pointing fingers, cursing and blaming then you will lose followers quicker then you can count.
Avoid this big mistake.
Not being consistence. Not posting consistently on your social media profiles is a surefire way to lose followers.
Stick to a schedule. If you have not got one, make one. By posting consistently, you are creating trust. When your followers see your post, they will come back for more and it will refresh their memory of why they are following you in the first place.
Not engaging with your audience. Think of your profile of fan page as your home party. You invite people to your home and they start socializing with you. You are the host. You facilitate and create the flow.

If you aren’t responding to comments and questions, it is like ignoring your guests who are at your party.

Ending

This was just some things you can do to success with your social media marketing and there are of course more you can do. But if you follow these steps and tips and not forget to be consequent by sharing content from your social media accounts you will see some success, it can take time but if will be there. Don’t forget to first knowing what success is for you. What success is for one marketer don’t have to be success for you. Success can be completely different from person to person.

Be social. Have fun!

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SOCIAL MEDIA AUTHORITY – How To Increase Revenue Using Social Media