The Right Hashtags Maximize Your Reach

I remember the first time I got active on X, former Twitter. I was not exactly sure what to tweet but I did my homework and learned that I should come up with orginal content and I was letting my passion drive me forward. I wish I could tell you that my passion led me to instant success. Unfortunately, if I were to say that to you, I would be flat-out lying.

The truth is that I was miserable. I failed. It was not for the lack of trying. I was tweeting constantly, day after day, every single day, like clockwork.

So, let’s be clear here. To become successful on Twitter/X, you cannot just rely on content. I know that is kind of a shock to a lot of people. After all, the old saying ‘Content is Kin’ shows no signs of ceasing to be true. Think about it, when people read content, you position their minds, you condition what they are thinking. You have a role to play in determining what they think is important and what can be safely disregarded.

The good news is just like with any failure in life, there are always seeds of victory if you look hard enough.
It turns out that most people could not care less about my impressions. They could not care less about the content that I found important. Instead, people in my niche paid attention to content that they were interested in. They paid attention to content that they found important.

So, what to do to get people to like your content? Think about it: when people read content, you position their minds, condition what they are thinking, and have a role to play in determining what they think is important and what can be safely disregarded.

Once you get somebody’s attention, you can influence that person. The problem is, that most people who try to market on X are completely blind to this. They think that this is just some mild psychological detail to remember from time to time, but does not weigh in much as far as their specific X marketing efforts go.

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How To Build The Right X Persona

This is the cornerstone of highly effective X marketing. You have to sell your persona. You have to sell people on the thing. You have to know what the thing is and you have to know your stuff. I am not putting you down, I am just laying it like it is. You know it, they know it.

The problem is if you do not market on X using the right persona, your inadequacies are all too apparent. People can see through you. People can spot you a mile away and guess what? They are not going to trust you. They could not care less. This is why you need to build a persona. Your persona establishes credibility. It projects your authority, so people are more likely to give you the benefit of the doubt. How do you do this?

Well, there are three things you can do:

1. Graphical Brand Consistency – In Other words, if people want to cross your brand on YouTube, the look and feel of your brand should be similar enough to the impression they get on X. When they run into you on Pinterest or Instagram, everything should fit together. The great thing about this is, that the more they interact with your brand, the more credible you become. The more they run into your graphics, the more they are reminded of what kind of value you bring to the table.
2. Interlocking Content Feeds – This is just a fancy way of saying that when you post on YouTube, you should also promote things that you do on X and vice versa. When you promote on Pinterest, you should talk about the stuff that you do on Twitter, Facebook, and everywhere else. In other words, regardless of where people find you in the vast chaotic world of social media, you remain consistent with your image. Your image becomes a place they can return to. What place is this? Your brand. Platform-specific content.
3. Don’t Recycle Content – It would be so easy if you just could recycle your content all over the place. It would be so easy. It would make life so much simpler. Unfortunately, that is a one-way ticket to failure. You have to understand that when people look for your brand on YouTube, they are looking for YouTube-specific content. They are not looking for your tweets. They are not looking for some weak slideshow of the text that you post on Quora. They are looking for a video. In other words, they are looking for content that is specifically tailored to the social media platform you are on.

So, how does this work? Well, if you are on a platform that is big on pictures, you must have picture content. If you are on a platform that is primarily video, then you show video content. Now, keep in mind that this is not just converted or transformed content. This must be specifically created content for that platform.

This might seem expensive, but it does not have to be. There are all sorts of tools you can use from all over the internet where you can turn articles into whiteboard videos and all sorts of stuff. The key here is to think big. You should develop as many different trickles of traffic from many different social media platforms. You may be thinking that these are small trickles of traffic that may not amount to much. Well, you might want to think again.

One thing you can do is repurpose your content, ok, that is just a fancy word for saying recycling. What you can do is write tweets in question forms. This can be, with the right questions, very engaging.
What you then can do is go to places like Quore and then publish your answer. By doing this, you kill two birds with one stone. First, you produce content for X, and then you produce content for Quora. The great thing about all of this is that it doesn’t take many conversions to go from one platform to the next because they already used some sort of question-and-answer dynamic.

Do you see how this works? After that, you go further, you can turn questions and answers content into videos. You upload your videos to YouTube and then hope you will get traffic from YouTube. One thing you also can do is turn them into pictures/graphics. After doing so, you can share them on Instagram and Pinterest. Then you hope to get traffic from Instagram and Pinterest too. The key is to get traffic from as many different places as possible, using recycled or reformatted versions of the content you originally published on X.

This way, you can say that you are killing two birds with one stone. They all lead to the same place. They all lead to your website, your blog, or whatever it is that you are promoting. The best way to get traffic, of course, is through content. When you tell people that you have certain things that you are talking about.

Small streams of traffic, when added together turn into mighty rivers of traffic. These divers of traffic, when properly managed, can turn into a nice substantial stream of cold hard cash.

Getting Leads Using X

Leads, of course, are email addresses. When a person gives you their email address, they are essentially permitting you to follow up with emails. Maybe they would sign up on your mailing list or a special promo. Whatever the case may be, when they give you their email address, they are giving you permission to contact them and send them emails regarding a particular subject matter.

Sounds good so far, right? Well, here is the problem. A lot of people think that they have to pay an arm and a leg to get leads using X. They have resigned themselves to thinking that they have to spend a huge chunk of their money to get a decent amount of leads.

I can tell you that once you get these leads, they will automatically translate into dollars in your bank account. Unfortunately, that is not the case. Just because you got a lead, does not necessarily mean that this person would genuinely be interested in what you have to offer.
This is why you have to have a massive number of leads because only a relatively small fraction of them convert. Depending on how you play the game and the value of the product or service you are offering, that may be all you need. Even though only a tiny fraction converts, the profit margin is so high that it is all worth it.

Believe it or not, you can get leads using X. You don’t have to spend a cent here, just target niche-relevant and popular hashtags. You can use third-party software if you want to find the very best and most popular hashtags.

Have you noticed that many of your click-throughs on X involve one particular type of content? Pay attention to this pattern. Look for similar content and come up with your version. You don’t have to do things by hand and write this stuff yourself. You can outsource using excellent services, there are plenty of them.

Whatever the case may be, get a good idea of what is in most demand among your actual X followers and then give them more of that content. The big difference here, of course, is you will come up with your content, so when they click through, they end up on your website.

It is a great thing to have a lot of clicks going to your website. That is beyond dispute. However, if you want to make money, you can’t just focus on driving traffic to your site because a lot of them will probably not convert.
This is where tweeting more of your squeeze pages as your number of followers increases is a good idea. The key here is time timing. You can’t do this right off the bat. It would not be advisable to do this just as you are starting. Instead, you have to wait until you have a decent number of followers. That is when you can start tweeting the direct link to your squeeze page.

I am sure you can figure out why this has to be done this way. It only makes sense that you should do this after you have established credibility.

Another thing you can do to get maximum results and sign-ups to your squeeze page is to split test,  an A/B test.

Use Hashtags and Maximize Your Reach

A lot of people are under the impression that just because they reverse-engineered their competitors’ hashtags on X they have got it made. I can understand why people think this way. It would be so much easier if things worked out this way. Can you imagine just looking for your competitors, finding their tweets, paying attention to their hashtags, and copying and pasting the same tags to your content?

It would be great if things worked that way. Unfortunately, things that look simple on paper are quite complicated when the time comes for you to implement them. Hashtags is one of these things. You have to understand that hashtags help the content get found on X. It is kind of a categorization tool. For example, if you post a tweet about Hawaii, it helps if you use the hashtags #Hawaii, #Honolulu #bestbeaches, and so on. These hashtags provide context. They enable people to search for content with context in mind.
With that said, there are also trending hashtags. These are hashtags that are basically popular for a few hours and then they fizzle out. However, for the few hours that they are popular, a lot of people search for them. A lot of people click through and it is quite possible to get a tremendous amount of traffic using trending hashtags.

The problem is that trending hashtags may not be niche-specific. This is a serious problem. Why? if you use these trending hashtags to promote content that you know is not related to the hashtag, you are essentially spamming. This is called Hashtag Spamming. What you are doing is you are trying to piggyback on the hashtag that trending and trying to exploit the huge amount of attention a particular hashtag is getting to get a lot of traffic to your content.
This is not exactly a new idea. People have been doing this for quite some time. A lot of people have developed coping mechanisms to avoid this kind of thing. They don’t want to waste their time clicking on the wrong link that takes them to something completely unrelated to the hashtag they are following. The name of the game is to play it safe.

So, what is the secret to success when it comes to hashtags? Well, first of all, you should not play the trending hashtag game. Seriously. If you are concerned about the quality of the brand you are building online, you really cannot afford to screw around with Hashtag Jacking. That is what you are doing. You are jacking the hashtag for your interests. You are just trying to drum up traffic by jacking a hashtag.
Instead, you should focus on really targeted hashtags. These cut to the bone of your niche. They are very specific. Now, the great thing about this type of hashtag strategy is you fine-tune your content focus. You make it clear to people on X that you are genuinely interested in one particular type of content and it does not matter if the hashtag gets a lot of traffic or not. You are just focused on specificity.

Believe it or not, if you do this, you end up doing your brand a big favor. Not only is it easier for people who are truly interested in your niche to find you, but they start regarding your brand as credible and trustworthy. Why? You are not playing games. You are not distracting people. You are not playing a bait-and-switch game. Instead, you look very transparent.

The more you establish a ‘what you see is what you get’ image, the more people will trust you and the more clicks you get on your links. Again, this does not happen overnight, but a little bit of trust can go a long way.

One of the most interesting and confusing concepts in social media marketing involves the idea of reach. How do you define this? How does this benefit your business? How does this help you make more money online?
Let’s get real here. The main reason why you are even doing social media marekting in the first place is you want to make money.

That is the bottom line. It is all about the profit motive. There is no shame in that game. It is perfectly okay to admit this. Unfortunately, a lot of people are so excited about social media marketing, that they basically get confused about reach, and sooner or later they equate it with traffic. Bad move.

This is very different from traffic. It has the potential of turning into traffic, but reach, by itself, is not traffic. The longer you remain confused between the two concepts, the longer you will be unable to turn X reach into cold hard cash.
Reach is about influence. This means that a lot of people are seeing your content in their feeds. They may not click through, but they see your content. The less they engage with your content, the less reach you get. It is as simple as that. If it turns out that people could not care less about the content you are posting, then your update will show on fewer and fewer X feeds.

However, when somebody follows you and they constantly engage with your stuff, your stuff may show up front and center. That is how Reach works. The more visible you become, the higher the chance that they may, somehow, some way, at some time in the future, click through. That is what reach is. It does not automatically translate to instant traffic right here, right now. It does not work that way.
Instead, it is an important metric in terms of visibility. It is potential traffic. There is a chance that people would click through, but the fact that you are showing in their feed is a victory in itself. Why. Because X is just like Facebook, does not always show updates of pages or accounts you follow. In fact, depending on how tight the algorithm is, Facebook would only show your content to a tiny fraction of the people who want to see your content.
The same applies to X. This is why it is important to maximize your reach. Again, this does not necessarily translate into traffic, but this is an important foundational step. Screw this up and you might as well be invisible on X. You might as well not be on X at all. That is how bad things can be. Look at your stats to see when most of your X traffic comes.

The first thing in maximizing your reach is to figure out when most people engage with your content. One of the most important forms of engagement, of course, is when people click through. You should see a pattern emerge here. This does not happen overnight. You probably need to let your X account run for quite some time, but after a while, you should be able to connect the dots.
It should be abundantly clear to you that within a certain block of time, you get most of your engagement on X. Identify this time frame and publish most of your content within that time range. Set your auto-publishing to meet your target time frame.

It is going to be inconvenient and downright uncomfortable for you to change your sleeping patterns just so you can tweet when most people are more likely to engage with your content. Thankfully, you don’t have to do this. You just have to set up some sort of X Publishing Software like Hootsuite and set it up to publish within your target time frame.
That is the way to do it. After you are done this, pay attention to your results. If it turns out that a lot more people are engaging with your content, then your reach is expanding. Also, you should experiment with different types of text creation. If your text is boring or they don’t really engage, you may want to keep tweaking it until you get better engagement.

By and large, you would do better on X by focusing on hashtags, timing, and text. As you get more and more success doing these techniques, other techniques and tweaks should become apparent to you.

Conclusion

X can be a really good tool to grow your business, getting more leads, website traffic, and sales if you know how to use X. To succeed on X, remember that it is important that you use X the right way. Build your persona on X, and on other social media sites you use, and make your brand similar on all sites. This way it will be much easier for people to link you together.

Hashtags are good to use and I recommend you to use hashtags. But, you should only use relevant hashtags. Use both popular and unique, this can help you to get more reach to your content.

Using some sort of social media, X scheduling tool is something you should think through. Some sort of scheduling tool lets you send out tweets the whole day, or on peak time, even if it is in the middle of the night for you.

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