A Strong Email List Is A Valuable Asset

Email marketing is one of the most powerful methods of marketing your business can have and a strong email list is by far one of your most valuable assets.

An email list is a great tool when it comes to building an online business. And email marketing remains one of the most result oriented techniques in the dynamic world of marketing. This kind of advertising is very easy to capitalize on when you know your way around email marketing. However, the biggest challenge most marketers face is improving the open- and read rate. A catchy subject line can improve your open rate a lot. Most people often decide whether or not to open an email message based on the subject line.

Many people believe that sending as many emails as possible is the key to success. Their premises for their reasoning is logical, but wrong.

Another thing most email marketers have to work with is the unsubscribe rate. People just sign up for your freebie/offer and when they got is, they unsubscribe.

3 Ways To Reduce Your Email List Unsubscribe Rate

There is no doubt that an increase in your unsubscribe rate can really be disappointing, but it is inevitable that it will happen at some point. There will be instances where your readers will unsubscribe to your mailing list, and you can’t help but wonder if there is something you could have done differently to prevent that.

Well, it turns out there might be some techniques that could be utilized in order to reduce the rate of unsubscribes.

1. Use Simple, But Engaging Subject Lines – The subject lines is one of the most important aspects of an email marketing campaign and it has a strong impact on the unsubscribe rate. Likewise, crafting the appropriate message for the subject line is a daunting task, because it should attract the reader to open your email.
   As much as possible, keep it short and simple; ideally 28-39 characters long. Your subject line should also illustrate what is inside the email. Don’t be afraid to use all caps when you want to emphasize something or use the word ‘free’ with an exclamation point. These are jus some of the ways that could possibly entice your subscribers to open your email. As for the content, ensure that it is something informative for the readers. This will make it more difficult for them to unsubscribe to your mailing list.
2. Offer Customized Email Frequency – The most common reason why a lot of email recipients unsubscribe is because they don’t enjoy receiving tons of email a day- Aside from letting your subscribers choose the type of emails they would receive, allow them to adjust the frequently which they receive these emails, such as multiple times a day, once a week, or monthly. This will prevent you from bombarding them with emails that they don’t even want to receive in the first place.
3. Survey Those That Unsubscribe For Feedback – Last, but not least, there is a reason why some of your subscribers hit the unsubscribe button. It is ideal to set up a survey that the readers must answer once they unsubscribe. The insights you can collect from these surveys can give yo the information you need and it will help you figure out the real reason why they chose to unsubscribe.
   Keep the survey short and simple. You don’t want to irritate the customers, but determine why they chose to leave. Ask questions, such as ‘Did you find these emails useful?’ If respondents say that your emails aren’t valuable to them, then it is time to revisit your approach to your email content.

These three methods are some simple ways to reduce your email list unsubscribe rate. The next stage is working on your content so that the people in your list remain there for the foreseeable future, and better yet find a multitude of reasons to forward your emails.

5 Ways To Boost Your Email Conversion Rate

A few simple steps will help you boost your email conversion rate and ultimately make you more money.

These tried and tested tips will prove valuable in time. Give these 5 ways to boost your email conversion rate a try and watch your business grow faster then ever.

1. Increase Your Click Through Rate – With the advancement in technology, many people are able to view a preview of their emails in the notification panel in their smartphones. Strategizing what goes into the preview on the email to catch the reader’s attention is the first step in increasing your click through rate. Once you have the reader’s attention, there is so much potential with what yu can do with it. Getting your reader’s attention keeping it is crucial when trying to increasing your click through rate. Make sure your preview is direct as well, that it goes straight to the point instead of having irrelevant links or pictures.
2. Consistency – Consistency across your emails and website is crucial. One of the most direct ways to boost your email conversion rate is to repeat the main message in the email on your website. It can be done wit a short catchphrase or an image as long it is something that is memorable and easily associated with you and your product. The goal is to keep the customer going straight through towards a purchase. If the email has a promotional code in it, the promotional code should be easily used when checking out on the website for example.
3. Understanding How Consumers View Emails – With the wide assortment of gadgets out there from tablets to laptops to smartphones, understanding how your main target audience views your emails will help you optimize your emails based on the device, creating a good experience, one that will boost your conversion rates.
4. Personalization – Everyone is unique and likes to feel special, or? Your signups are no different. Personalization of the emails that they receive can help in promoting familiarity and trust, two things which will influence a purchase. Avoid batch and blasts as much as you can.
5. Timing matters – Sending your emails at the right time of the day can make a huge difference in today’s world. Do some research and testing to find out what time of the day your email conversion rates have been the highest and work from there. For every business this is different, as the target audience is different. Experiment and find out the ideal time of day to send out your emails to best reach your audience. Some autoresponders do have an option that let you send perfectly-timed emails. This means that your emails land in the right inbox, at the right time with ‘Perfect Timing’ and ‘Time Travel’ delivery tools.

Final Words For Better Email Marketing

It is important to always send out your email messages to people who actually care. There is no value in sending loads of emails to lots of people who perhaps have no idea who you are.

Therefore, when you are building your email list always target potential subscribers that may have some interest in your business or the products you offers. Additionally, try to refresh and improve your mailing list so that every time your email goes out someone somewhere is expecting it.

Email marketing and autoresponders has develops a lot and know the autoresponder software let you schedule your emails so that they are sent at specific time frames. It is important to first of all understand at what time your target audience check out their inbox. And therefore, choose an autoresponder that have the option ‘perfect timing’ is a good choice. If you have an autoresponder with this option you don’t have to know which time every specific subscriber open their emails.

Email marketing is a great tool to maintain customer loyalty and improve sales. The above tips should help you improve email marketing business.

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