Build Trust And Authority Before Start Sell To Your Email Subscribers
Building a mailing list is a fantastic way to make your audience feel as though they are on-board with your message and to gain more trust and authority within your niche.
While building relationships with your fans or customers is important, what’s also highly important is that you make a profit in the short-term. Most of us can’t afford to wait months or years until we start selling and so sooner or later, you will need to try promoting something that people will and want to buy.
And whatever you are using your mailing list for, you need to encourage people to sign up in the first place. This can be easier said than done, especially as most people are dubious about giving out their personal email address.
The way you go about this is different for emails though as compared with other forms of marketing. Read on and discover how to best go about getting new subscribers and about selling through email marketing and making as many conversions as possible.
The Worst Email Marketing Mistakes That Can Destroy Your Marketing Efforts
You can spend months or even years building a massive mailing list and create something that is highly targeted and filled with incredibly engaged and interested readers.
But while this is true, it still only takes a single message to bring your hard work crashing down. Some mistakes are so destructive that they can destroy your chances of running an effective email marketing campaign. Others will simply prevent you from making the progress you should be.
So, check and see if any of these mistakes sound familiar. If so, change your ways!
Buying links
Buying links is one of the very worst strategies of all when it comes to building a big mailing list. The reason for this is that bought links are essential still ‘cold’ leads. That means they haven’t heard of your brand before and they never gave you permission to contact them. As such, they will likely ignore your messages and may even report you as spam!
Selling low quality products
If you sell a product or promote affiliate products and you don’t 100% believe in it, then that is always going to come across in the way that you present the message. People can tell whatever you really believe is something and if you don’t, they will feel as though you are just trying to wring as much cash out of them as possible.
Even if someone buys from you, they will likely be so upset by the low quality fo your product as to be sure never to buy again. Suddenly, the CLV of your contact goes down massively and so does your profit.
Going Quiet
Similarly, destructive is to forget about your mailing list for an extended period of time. This might sound obvious, but it is a mistake that a lot of people make – simply forgetting to update their list and thus allowing time for your readers to become disinterested and to forget who you are or why they followed you in the first place. Now if you send another new message, they are not going to care!
Spamming
Spamming might mean sending too many message or it might mean trying to sell things that no one asked for. The key to good email marketing is to respect your audience and to take seriously the responsibility that comes with being able to access their inboxes. Always provide value, or you will quickly lose those hard-earned followers.
How To Promote Your Mailing List With A Blog
Probably the most common way to promote and grow a mailing list is through a landing page. This is a single page on your website that will be dedicated to selling the merits of signing up. It will detail what the new subscribers can expect to get from signing up and it will provide the opt-in form where they can go ahead and enter their email address and name.
But while this can work well, it is important not to overlook one of the other most effective ways to grow a mailing list: through your blog.
Why a blog is perfect for growing a mailing list
There are several things that will make a blog ideal for growing your mailing list.
The first of these things is that a blog is well-suited to gaining more traffic vial Google. Google brings people to websites based on the content. This is what people are searching for in the first place in most cases and it is what you use in order to provide value for your readers.
Simply by blogging regularly, you can get more people to actively look for the page where your opt-in form will be and this is something that you wouldn’t have been able to accomplish as easily with a landing page – seeing as that will only have a smaller amount of copy focused on promoting the list.
The other big benefit of a blog is that it is perfect for growing more readers over time. the more you will attract people back to your site. They will eventually start checking your site regularly because they will know that it is likely to provide information that is useful, interesting or just entertaining.
And if they read your blog enough and they become fully engaged, then eventually they might decide they want to ger more information from you. Thus, they might choose to sign up for your mailing list when otherwise they might not have done. You have given yourself the time and the space to build interest and trust and this is what has eventually led to people signing up for your list.
How to make it work for you
To make this work for you then, you need to make sure that you place your opt-in form somewhere prominent alongside your posts. One tip is to put it in a widget in the sidebar, as this way your reader will see it all times, even if they skipped the homepage. Likewise, consider adding it to the bottom of your posts. And while you are at it, make sure you mention it in your content . sometimes the best way to get subscribers is simply to ask.
How To Sell Through Email
The goal for almost every email marketers would be selling, get the opportunity to sell direct to the email subscribers.
But before you can even start thinking of the word ‘sell’, you first must build trust with your subscribers. If not, you have burned out your opportunity forever to even think about selling.
Building trust take time, and it have to do it. How you can build trust with your subscribers can first be just share interesting articles in the niche they first sign up for. You can also share some free gift like a short eBook, a report, a cheat sheet etc.
Remember, the way you do this, building trust and sell, is different for email marketers though as compared with other forms of marketing.
The structure
A good structure that you can use in order to hype and then sell a product over a series of messages is referred to as AIDA. This stand for:
• Awareness
• Interest
• Desire
• Action
The key thing to recognize is that when you first contact your new subscribers, they will have no awareness of your products or services and no reason to be interested. You need to start here then before you try to get them to really wan t whatever it is that you are selling. This allows you to focus on providing value and building that trust initially, while simply mentioning your product in a very subtle way.
This is the same strategy that many film studios will use when they release ‘teaser trailers’. we often don’t see enough to be excited by the film yet, but we have seen just enough to be aware that it exists.
Interest comes though repeated mention and desire then comes when you start to describe the way in which your product can make your audience’s lives better. It is when you start describing what it is like to hold your product or to use it and how it will inherently raise the status of the people using it.
The best thing about this stage is that the readers now have to wait until your next message before they can buy. Waiting is a great way to build more anticipation because we always want what we can’t have!
Finally, the action email will be the one where you ‘seal the deal’. This is where you will close and get the audience to act as quickly as possible by clicking and buying. Make sure to incentivize a raid decision, whether with a limited discount or limited stock.
Conclusion
Email marketing can be used to do a lot of things from building trust and authority in your niche to helping you to make more direct sales.
If you want to get the most out of email marketing then there are a few steps you should follow. These steps are well-tried and have proven to work best.
Remember, don’t have too much trouble trying to sell to your subscribers too early. Start by building trust and authority and then you can start by trying to sell what you have, but, it must be in the niche they first signed up in. and it has to be something you believe in and are sure are working. If not, you can expect to forget your subscribers to buy from you.
=> More about Email Marketing.
Feature images attribute: Freepik