Use Facebook & Twitter To Build Your List
There are many ways to build your email list.
Some are much more effective or efficient then others.
Social Media are perhaps the easiest way to build a list quickly. Sites like Twitter and Facebook make it very simple to get a lot of traffic quickly. Not only that, but their very nature makes it possible for your offers go viral, quickly exploding your list.
Building your email list with Twitter
Twitter has become an incredibly popular website with millions of people login in daily to read tweets and post their own.
It is hard to ignore the power of such a massive social media site.
Most people don’t make the most of their Twitter followings. They just log in only occasionally, usually posting a link to their latest product offering, or they make a post to something irrelevant and boring topic. This isn’t the best way or the most productive way to use Twitter.
Building an email list is perhaps the most useful way of your Twitter marketing efforts. While they may currently be friendly to marketers,you may find that their rules change at some point in the future. Even if you had 100,000 followers, it wouldn’t do you any good if their rules suddenly changed to disallow marketing.
When building a list, you will have a resource you can continue to use for years, even if Twitter changes their rules. You will also have a captive audience. rather then having to rely on people noticing your tweet among hundreds of others, you will only have to get them to open an email. This is a much more efficient way to market.
Building you email list with Twitter is simple. You need to set up offers and tweet a ling to your offers. Those offers should give people significant value in exchange for signing up to your list. Remember that your incentives should be something people would be willing to pay for. If you offer real value with your offers, you will not only inspire loyalty and trust from your subscribers. but you will also potentially get those people to tell others about your offers. When people re-tweet your offer to their own followers, you will expand your efforts far beyond your own list, and this is a very efficient use of your time.
Using Facebook Fan Pages To Build Your List
Facebook has a massive amount of traffic, os it is hard to ignore it as a potential source of free marketing. Many marketers are already taking advantage of Facebook, but most are not using the traffic to its fullest potential.
In order to make the best use of any traffic source, it is important to use it efficiently. This means converting visitors into email subscribers. If you don’t get people on your email list, you will be at the mercy of the sites you are getting traffic from.
The best way to build a list trough Facebook is with a Fan Page. Fan Pages have very relaxed rules, allowing for a certain amount of marketing. In fact, marketing is generally expected on Fan Pages, as that is part of what they are for.
You can get additional members to your Fan Page by using viral applications, and by advertising through Facebook Ads. Obviously, the more members you have, the more people you will be able to get into your email list.
To use your Facebook Fan Page effectively, be sure to build an offer that has real value for your visitors. Not only will this help you increase your reputation as an expert in the niche, but it will also help give people a reason to tell other people about your page and offer. If it is a really good offer, people may tell other people about it, and you can increase your traffic virally.
If you are offering something free that people would be happy to pay for, naturally people are going to start talking about it. This could be a preview to your own product, or a supplement to an existing product you want to market. It could also be some sort of standalone.
Send people to your squeeze page rather then sending them to an affiliate link or sales page. People are much more likely to respond to a freebie, even if they have to opt-in to get it, then to a sales pitch. This is especially true on Facebook, where the general community vibe is anti marketing. you have to be subtle when marketing on Facebook, and that is perhaps the biggest thing to keep in mind.
Ending
This was just a few things you can do to build your email list through social media sites.
Of course there are other ways you can use to build your email list using Twitter and Facebook. As long as you keep you to not only share some kind of offer you will get new subscribers through Facebook and Twitter.
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