Why Free Gifts Is The Best Method

Are you looking for a way to increase your subscriptions and grow your list? Then one of the most effective options is to incentivize your sign-ups. This essentially means offering some kind of gift, free product or other incentive that will encourage people to join your list. In other words, you are now providing extrema value in exchange for the email address of the subscribers.

Free gifts are something that are highly under-utilized by a lot of email marketers. Of course email marketers are used to using free gifts as incentives to sign up. It’s very common to see an offer for a free eBook that you can redeem by providing your email address. After this point, it’s a lot less common to see free gifts being used.

5 Incentives Tips To Encourages Subscriptions

If want to increase your subscriptions rate, the number of people who sign up on your email list, there are a few methods to use. Some are better than others.

Here are five examples of incentives you can use to increase your subscriptions.

• eBooks – eBooks are perhaps the most common incentives as they cost nothing to produce. If you are also selling eBooks yourself, then this can provide an excellent opportunity to give a ‘free taste’ that will make people want to buy.
• Report – A report is like an eBook but considerably shorter. This makes it cheaper for you to produce and avoids people signing up who are just tempted by the idea of a free book.
• Membership – If your site has a members’ area or has interactive features, the this will give you an ideal opportunity to gain more subscribers. You can make this all the more tempting by using the right language ‘VIP lounge’ or ‘Exclusive Members Club’ for instance.
• Prize Draw – A great way to offer lots of value without spending lots of money, is to create a ‘prize draw’ for your product. This means that you’ll be entering all your subscribers into a prize draw in exchange for heir emails. The more valuable the gift you award, the more subscribers you’ll get. Better yet, subscribers will have to read the emails in order to see if they’ve won!
• Newsletter – Another great strategy is to make the newsletter itself into the inventive. You do this by providing some genuinely interesting and different information that just isn’t available elsewhere and by selling it as an ‘eZine’ or ‘newsletter’ rather than a mailing list.

Build Your Mailing List With Guest Posts

Guest posting is the process of getting blog posts published on external blogs. Usually in exchange for free promotion. Most often, this techniques  used by bloggers for SEO purposes, they exchange the blog posts for a link back to their website and this then easts as a ‘referral’ in the eyes of Google. It helps to rank more higher on Google and other search engines.

But guest posting isn’t only useful for SEO. It can also be useful for directly building your mailing list.

Guest Posts With Opt-In Forms

If you use your autoresponder on order to create an opt-in form, then it should look just like a block of code that you can copy and paste to embed wherever you want. This means it can easily be added to the end of a blog post rather than a link to your website.

This in turn creates the perfect scenario for you. If you have managed to get your blog post onto a very big and popular website, then that post will be seen by potentially thousands of people overnight. These people will then get to see an example of the kind of value and information you provide. If they’re impressed, they’ll likely sign up.

What’s more, is that this type of guest post also acts as a type of ‘testimonial’. If the visitors of that website trust the blogger who owns it and really enjoy their content, then they will be inclined to trust guest bloggers on their website as well. The assumption will be that you’ll provide a similar level of quality and as such , their fans can quickly become your fans as well.

Don’t go straight for the big fish. Start small and build your way up and you can reliably grow your list quickly.

Can You Survive Without An Autoresponder

An autoresponder is a piece of software that allows a blogger or marketer to collect emails and then send messages to everyone on that list.

Of course it is possible to build a mailing list without an autoresponder software. In order to do so, you would only need a sign-up form written in JavaScript and you could then store you emails in some kind of spreadsheet. For sending lots of emails at one, you could either use the BCC function of your email client, or you could use a specialist piece of software.

But this is lengthy, fiffly and it means you don’t get to use the many different advantages of having an autoresponder.

These advantage include:

• Unsubscribe Management – If you have a mailing list, it’s important to let people unsubscribe. Autoresponders handle this function for you and save you massive amount of time as your list gets larger.
• Double Opt-In – What’s more, an autoresponder will allow you to set up a double opt-in. This means that your new subscribers will have to conform their subscriptions. In turn, this helps to protect you from spam, fake emails and accidental sign-ups. Thereby increasing the value of your mailing list greatly.
• Back Up – Autoresponders will automatically back up your list, ensuring that you don’t lose all your hard work to damaged hard drive.
• Stats – Autoresponders can provide you with a large amount of date. Such as how many of your emails are getting opened. This allows you to see how engaged your audience are, and to run split tests to try and find ways to increase than engagement.
• Names – Autoresponders let you automatically insert the names of your recipients  to make the messages more personal and thus more likely to get opened.

How To Sell Through An Email Sequence

Selling via an email sequence is very similar to selling via a landing page or sales page. The key difference here though, is that you have the benefit of being able to time precisely when your readers receive each of your messages and you have the ability ro reach them right inside their inboxes which will often feel very personal.

Read on and we’¨ll look at how you can go about selling via your email sequence.

• AIDA – When you write a sales page, you will often be advised to use a structure that’s known as ‘AIDA’. AIDA is an acronym and it stands for ‘Awareness, Interest, Desire, Action’.
  In a sales page, you will go through each of these stages one long ream of text. In an email sequence, you will do the same thing, except you will be doing it over the course of several emails.
  The first email then will ensure your audience is aware of the product you’re creating Likely you’ll accomplish this through a small mention in a much bigger email.
  The second email meanwhile, will help to inform the audience with more details about what you’re selling and what it does. Then you build up the desire by really focussing on it in the third email and finally give them the chance to buy in the last email.
• Timing and Tips – The great thing about sequence like this is that you can time it to build anticipation and excitement. People want what they can’t have and so you’ll find that the desire builds between the 3rd, 4th, and 5th emails if you have  handled the process correctly.
  You can even set all this up to be handled by your autoresponder sequence – meaning the emails will be sent out automatically to new subscribers and you’ll be able to earn cash while you’re sleeping!

Wrapping Up How You Can Increase Your Subscriptions

There are some proven ways you can use when you want to increase your subscriptions. The most common and also most effective is to use a sort of incentives. Guest Posts are also a way you can use, but I only recommend this way to more experienced bloggers.

When you want to increase your subscriptions rate you are alos more likely to sell more to your subsribers. If your intend with your email list is to sell more, you should follow the two tips, AIDA and Timing and Tips. If you use this two tips you are more likely to sell.

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