Why Keyword Research Is Important For Your Affiliate Marketing Business
Keyword research is an important part of your affiliate marketing business.
Without proper keyword research, it will be much harder for people to find your offer and or business.
Keywords are the words and phrases people search for when they visit a search engine like google. If someone want look for work from home offers, they might search for work from home on Google. And if your affiliate business site doesn’t have the right keywords, no one will be able to find it. Thus, it is vital that you choose the right keywords, and you add them to your site in the right places to ensure proper search engine optimization.
How to find the right keywords for your niche
It sounds very easy, all you need to do is make sure that you rank as high as possible for your keywords, but it is not.
Of course you will get the most traffic from being on page one of the search engine results. If you not on page #1, you will still get some traffic, but not as much as you would have got from being on page #1.
Search engine rankings are very competitive, but with some work and a little bit of intelligence you can actually rank high for pretty much any keyword you want to. Some keywords may take just a few days to rank and some high-ranking keywords can take months or even years if they are very highly competitive.
Keywords such as weight loss, making money, personal development and others are highly competitive with hundreds of millions of competing sites. These are keywords that may take you months or even years to rank well for.
The inexperienced marketer will attempt to do their keywords like this believing that they don’t need to do their keyword research. They will then struggle with getting a decent ranking for their keywords, and many will end up giving up because of it.
You need to do preliminary keyword reasearch
Preliminary keyword research involves using keyword tools to find a large number of keywords that you would potentially want to target for your niche.
You need to gather a list of keywords you can use to get traffic from various sources such as search engines, or with pay-per-click marketing.
If you run an affiliate marketing business, you would probably want to start with seed keyword phrases like money online.
This would return keywords such as:
⇒ make money online
⇒ work from home
⇒ passive income
⇒ affiliate money
You can use Google Keyword Tool for this. This tool is free, and it returns results directly from Google’s own internal database of searches people have performed. Although no keyword tool is 100% accurate, Google’s own data is likely to be the most accurate you will find.
Google will give you around 100 keywords. You can then dig deeper by taking some of the keywords it returns and using those as seed keywords to find more.
If you are creating a small niches site, you may want to focus on just a handful of keywords. In this case, the 100 keywords you originally find may be enough. If you want to create a large authority site, you will potentially want thousands of keywords. This will require you to continue digging, using some of the keywords you find as additional seeds.
Once you have a list of keywords, you need to analyze them. Not every keyword is going to be one you would want to focus on for SEO purpose. Some won’t have enough traffic to make them worth the time, and others will have too much competition to give you a reasonable chance to rank.
Analyze traffic and competition
Before you start tackle a list of keywords, you should first analyze traffic and competition. It’s a waste of time and resources to focus on keywords that are too competitive or don’t get enough searches.
There is a specific formula you can use to determine which keywords you want to focus on:
♦ At least 1,000 monthly searches
♦ No more than 30,000 pages in Google in quotes
♦ No more than 10,000 results for allintitle
When you get your list of keywords from Google Keyword Tool, it will tell you approximately how many searches each phrase receives each month. Using keywords that have less than 1,000 searches per month is not a recommendation, because they don’t usually bring enough traffic to justify the effort.
When you assess the competition, you want to make sure to target phrases you have a good chance to rank for, otherwise you are wasting your time.
There are two steps to assessing competition.
♦ You need to find out how many people are using each keyword phrase on their pages. You do this by entering keyword into Google in quotes. This will tell you how many other pages contain that exact phrase. “keyword in quotes” 0 6,090 results. And as you can see , the phrase “keyword in quotes” is used on about 6,090 other pages. This means you should have a fairly easy time ranking on the first page for that phrase.
♦ You need to see how strong those other competitors are. Google and other search engines usually give a tremendous amount of weight to the words appearing in the title of the HTML document, so you need to see how many of those pages are also using the phrase in their title.
This is done by entering this into Google: allintitle: “keyword in quotes” = 3 results. As you can see from the result, only 3 pages have the phrase “keyword in quotes” in the title. This is great news if you want to rank for that phrase, because it eans you will almost certainly be able to rank on the first page for that phrase if you use the phrase in you title.
After you have used all of the keyword phrases you found that fit the main criteria, you can expand and use other keywords. Just stick to those that do fit the criteria in the beginning, because you will get better rankings quickly, so you can start seeing traffic and income sooner.
Search engines give a lot of weight to text in the title of your document, so it is especially important to ensure that you place your keywords there. Of course, there are other places in your document that are almost as important for keyword placement.
Having keywords in your domain name can really help boost your site’s rankings. If you wish to rank for “money on internet”, you might wish to buy a domain like “money-on-internet.com” or “money-on-interent.net”.
It’s not just the domain that counts, either. You can also put your keywords elsewhere in your URL. For example, you can name directories after keywords, and you can name HTML files with keywords too.
For example: http://www.make-money-online.com/make-money-affiliate-business.html
Heading tags are used on websites to separate various sections of a page. The H1 tag is given the most weight, but it should be used sparingly. You should use your main keyword in a H1 tag once on your page.
Then you could use a couple of alternative keywords on H2 and H3 tags.
Obviously, you would want to use your keywords in the body text of your site, as well. It’s a good idea to use your keyword phrase at least twice per page, but be careful not to overuse it. When you repeat the same phrase too many times on a single page, it can appear spammy and actually hurt your ranking.
Off Page SEO
Many people think they can’t control factors that aren’t on their own websites, but this isn’t true.
There are two important things you can do to ensure your off-page SEO is as effective as possible:
1 – Make sure to seek backlinks from relevant sites.
2 – Make sure to control your anchor text.
A relevant backlink is one that comes from a page that discusses something that is on-topic for your niche. If you are in the make money online niche, you would want to seek backlinks from pages about this topic. While almost any backlink is valuable, those that come from relevant pages are much more so.
Anchor Text is the text that is used to link from one web page to another. If you were going to create a link to Google, your anchor text would probable be Google.
The code would look like this: <a href=”http://www.google.com”>Google>/a>
If your page is targeting the keyword money on internet that would probable be the keyword you would want to use for most of the anchor text linking to that page.
You definitely do not want to use the exact same text as your anchor text 100% of the time. This would look unnatural and potentially get your site penalized by Google. Instead, use your main keyword phrase about 50-70% on the time, and use another two similar phrases the rest of the time. This will look much more natural.
Keywords are a vital part of internet marketing. It is the part that too many affiliate marketers and particularly new marketers miss out. Avoiding this, these marketers are leaving valuable money on the table.
Keyword reasearch doesn’t have to take a lot of time. Once you’ve done it a few times, it will only take you a half-hour or so to fully research and niche keywords.
Not doing the keyword research phase is a fatal mistake. You’ll struggle to make money online by missing it out.