Your Product Must Stand Out

If you want to start selling products for profit, you can set up your business relative easy from home.

One way, and a really popular to, is selling through Amazon.

Being a reseller and selling products from your front room is a highly entrepreneurial endeavor. One that can certainly be very successful. But, it also comes with a lot of drawbacks and limitations. That’s why more and more sellers are moving to Amazon FBA (Fulfillment By Amazon).
When you first start your Amazon FBA business, you will be faced with the task of choosing a product that you want to sell. This means finding something that people will want and that you can buy in bulk for a low price.

The great news – and big issue – is that sites like Alibaba make this extremely easy and provide you with nearly limitless options. So, where do you start? What category of product do you want to sell? Pets, grooming fitness?

How To Choose a Category

Let’s take a look on how you can start selling products for profit on Amazon.

Stats and Audience

What might help sway your decision, is the size of the audience. The amount of competition, the appeal, and whether or not the category is currently popular.

Choose a broad niche like health and you’ll have a nearly endless market of buyers. But you will also face extremely huge amounts of competition. Choose a narrower one, like curling, and you’ll find it much easier to stand out. But you might not have quite the same large audience.

As a rule, finding a niche that is smaller is usually a good idea. The smaller your business, the lower you marketing budget is likely to be. And in that case, you’ll do much better if you can find an industry where you aren’t competing with giant corporations for advertising space.

Want vs Need

Another thing to consider is the emotional drive that compels people to buy in this niche. As well as the number of other options available to buyers plays a big role here.

For example, health products are often very successful because they have  strong emotional pull. People want to be in shape because they think it will make them happier, more attractive, and more energetic. These are all things that people need and don’t just want, and they’re things we feel stressed about.

Curling doesn’t have quite that same crucial drive.

On the other hand though, selling products that someone needs for their job can be something that has a much greater sense of urgency. With of course is something that can help you to sell.

Consumables and More

There are so many factors to consider that can help you choose great products. Such as whether an item is consumable, the overheads, the competition and so on. So of course you cold opt to choose the products separately and not to worry about niche.

But if you hope to grow your business and create a brand, then pitching an industry first is the smarter strategy.

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3 Ways To Make Your Mark Stand Out

Amazon FBA is a service provided by Amazon that allows anyone selling products for profits without worrying about storage or logistics. That in turn means that it’s now impossible to run a large-scale business from your front room with no need for staff, large investments, or warehouses.

This is great because it means you can live the dream of running a business with relatively little involvement. But therein also lies the pitfall. How do you set yourself apart from the competition, when you are sourcing the same products and letting the same company take care of delivery?

Branding

One key method is to ensure that your branding is front and center. You can do this with the packaging, but also by placing your branding on the item itself. If you are reselling a product from Alibaba, then kloof for a white label product. That means the company will not use its own branding anywhere, and will allow you to use yours in its place.

The Service

Next up is the service and how well you treat the customer. If the customer has any problems or questions you need to ensure that there is someone available to answer those queries as soon as possible. Good quality service will ensure that your customer feels confident handing over their money and know that they’ll get what they asked for in return. It also ingratiates them to you which hopefully results in their being more likely to want to deal with you in future as well.

The Packaging

Packaging is something that’s highly important when it some to selling anything – especially if you’re delivering the item. Think about Amazon versus eBay. When it comes to these two companies you might find that you can get the same item just as quickly and for the same price from either online vendor. Thus the only thing you know will be different is the packaging. This means you’re likely to pick Amazon in that scenario.

Packaging can make an item seem more premium, can make it more enjoyable to open and can strengthen your brand. At the same time you will this way be able to strengthen you brand and get free advertising.

Of course, with Amazon FBA the exterior packaging will be handled by Amazon, but you can still add your own packaging for the product itself, which is a perfect way to really stand out and get people excited for what you’re selling.

Challenges Faced by Resellers – Solved by Amazon FBA

Being a reseller and selling products for profits online can be quite tricky. There are a lot of challenges you have to deal with. But thanks to Amazon FBA you don’t have to worry about them anymore. This is the great part with Amazon FBA and this is also the part the separate most eCommerce business from Amazon FBA.

Here are just some of the problems that Amazon FBA will solve for you.

Storage

One challenge for many front-room businesses is storage. If you are selling something relatively small and only putting in small bulk orders, then perhaps this won’t be an issue.  But if you hope to grow you business to sell hundreds of people daily, then you will start to run out of space fast. That leaves you with two option; invest in an expensive warehouse, or use Amazon FBA.

Delivery

The other big bottleneck for a small home business trying to grow is delivery. Even when you have roped your partner, kids, mum and dad, into packaging and sending your items, it will still limits the number you can shift in a day. More to the point, this is soul-crushing work. Didn’t you start running a business so that you could enjoy what you do? Is this what you envisioned?

What’s more, is that Amazon FBA provides you buyers with  A benefits of Amazon Prime – giving them an incredible experience every time.

Returns

Then there’s the issue of how to deal with returns. with damages goods, with missing deliveries etc. All these things significantly add to the challenge and can certainly eat into your profits.
Too many businesses will forget this. They will calculate their profits based on COGs, keystone pricing, and other clever sounding strategies. But they forget that sometimes people return orders.

For particular industries, the clothing industry in particular, this can often be crippling.

Marketing and Promotion

After all of this, you are still going to need to handle marketing and promotion. You could be giving away blocks of gold, but if you don’t tell anyone that, nobody will asking for your free gold. Amazon doesn’t quite solve this problem, what it does do is to put your products onto the world’s biggest distribution platform. That counts for a lot.

This is why so many people avoid the reseller business, even though it might be an appealing and straightforward model. With Amazon FBA, many of these issues are solved. All that is left then, is to choose an amazing product and to market the heck out of it and start selling product fro profit.

Wrapping Up Selling Products For Profit

If you want to start selling products for profit online, Amazon is a great platform to use. If you start an Amazon FBA business, a lot of your problems will be solved. You don’t have to think about storage and shipping because Amazon will handle this for you.

Choose your product, you can find a lot of products and sellers on Alibaba. Alibaba also make it very easy for you to implement their products and they offer almost limitless option. Contact a seller on Alibaba, choose your category, and then you can start selling products for profit!

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