No, Email Marketing Is Not Dead…..
Many people still think that email marketing is dead.
Email marketing has is still one of the highest engagement rates of any marketing strategy. Plus, with an average return of $44.25 for every $1 spent, email marketing also has one of the highest returns on investment. It is also one of the most invaluable assets for your business.
The key to taking advantage of this is to find a way to stand out from the crowd. The last thing you want to do is spend your time and effort on creating an email campaign only to have your emails go unread.
5 Mistakes To Avoid
To success with your email marketing campaign and get your email open and read, there are som mistakes you should avoid.
- Sending emails from a donotreply@yourdomain.com email – Sending your emails from a donotreply or noreply email is incredibly unwelcoming and uninviting. Don’t be shocked if your open rate is low if you send your emails from one of these addresses. You always want to make sure you are sending emails from an address the at your customers can reply to if thy have issues or questions.
- Sending image only based emails – Only about 33% of email subscribers will have their images turned on by default. this means that nearly two-thirds of your subscribers will not be able to read your email. They will instead facing a long, empty email. Plus, text-only emails have a 40% higher click-through rate than those that contain only images. If you do decide to use pictures, make sure that you repeat everything in simple text.
- No linking to your website – The entire goal of email marketing is to get people to click through to your company website. Your email needs to include at least one link that sends subscribers to a dedicated landing page that continues the email message. Similar to marketing campaigns that utilize search engines, you want to create a dedicated landing page for your email campaign, making sure that you include the link in the email.
- Using a “one-size-fits-all” approach – The most effective form of any marketing method is relevance. Your message needs to be relevant to your subscribers. The “one-size-fits-all” approach no longer works. Being relevant shows that you care about your subscribers. Only 11% of businesses segment their email lists, which makes creating relevant email marketing campaigns a competitive advantage for your business. Your segmentation ca be basic or complex. By segmenting your list and customizing your message, you will have more engaged customers and higher click-through rates.
- Ignore mobile – 54% of all emails are now opened on a mobile device, and 40% of mobile users check their email more than four times a day. If your email campaign isn’t optimized for mobile devices many of your subscribers may not be able to read your message.
Avoiding these five mistakes can ensure that your email campaign is successful.
Email is still the most preferred communication channel for most customers, so creating an effective email campaign will help you out-perform the competition.
4 Effective Ways To Get More Email Subscribers
Email marketing can only be effective and valuable with subscribers, and subscribers that are eager to listen to what you have to say and who want to buy your products.
According to recent research, the average email open rate is only 32 percent, but with an effective strategy and smart planning, you can grow your list and keep your engagement rates higher.
Here are four practical ways that you can use to get more qualified email subscribers.
Craft a more compelling offer – The most important and most significant way to increase your subscribers is to make the offer more appealing. While you can change the colors of your buttons, and improve small factors in your email, if you don’t have a proposal that converts, you are wasting your time and money. You need to focus on giving your target audience what they really want if you want to get more subscribers.
Make the process as easy as possible – The simpler you make your opt-in form, the more likely someone will be willing to subscribe. By removing the name field on your form, you will grow your list faster. Every step that you can take to make your opt-in form simpler will help you increase your subscribers and building your audience. The fewer steps you have between a consumer being interested and them signing up will help your list grow.
Encourage sharing – If you have an email that you think will get a particularly strong reaction from your subscribers, you can encourage them to forward the email to their family and friends. You will need to make sure that you have a way for new people to sign up and ensure that those who get forwarded the email don’t click on the unsubscribe button. As long as you can include details about these two factors in the email, you can ask your current subscribers to forward the email so you can find more like-minded prospects.
Give users more control over the content – Part of your goal when growing your email list is to make sure that people don’t unsubscribe. If you start to notice this issue, you can offer a light subscription or even different leveled plans. The idea is to try and keep subscribers on your list, even if they aren’t receiving your entire lineup of emails.
If you want to start generating great results with your email, then you need to put in the time and effort to build a great list. These four strategies are a great way to get more emails subscribers but also having they stay on your list and not unsubscribe.
Wrapping Up
One easy way to figure out if your efforts are paying off is to pay attention to the open rates of your email campaigns.
Email marketing is also a complex process with many moving parts but you can still have a successful marketing campaign while keeping the process relatively simple. Why you should keep it simple is because you have mere seconds to capture the attention of your audience. Make sure that you use simple copy in all your emails, as well as on your landing pages. Don’t use complicated words or industry jargon in your text, instead, you want to write as if you are speaking to a friend.
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