The Difference Between Different Leads

One of the most important thing you can do for your business is generating leads to build an email list.
This then allows your visitors to show their interest in your brand and products by subscribing to your email list. This is also how you turn your leads from a cold lead to a warm lead. A warm lead is people who have shown their interest in your business and who are showing a willingness to receive correspondence from you.

But in order to turn a cold lead into a warm lead you need to first convince your lead to sign up to your email list in the first place.

How To Build An Email List With Incentives

In order to convert your cold lead into a warm lead you need to be able to convince people to sign up to your email list in the first place.

This is where your incentives comes in and it is an important tool to grasp if you want to maximize your success.

What Is An Incentive – An Incentive is exactly what it sounds like. It is something you use to encourage people to sign up for your mailing list. One of the most common examples of an incentive is a free PDF eBook/report. This will contain some kind of extra insight not available through your website and some kind of additional information. By doing so it will encourage people to sign up for your mailing list in exchange for that freebie.

In order to work, the incentive of course needs to be unique and exciting enough for people to read. They would actually want to read your free report/eBook.

How To Get Incentives Right – There is a problem with the way that a lot of people use incentives however. That problem is that they see incentives as a way to persuade people to subscribe who would otherwise not be interested in doing so. This is in fact a mistake. Those aren’t warm leads, they are cold leads who just wanted freebies. That means they aren’t likely to want to buy from you and it means that they aren’t highly targeted. This actually undermines the value of your list.

Instead then, your incentive should be seen as just an added encouragement to convince people to sign up who were otherwise on the fence. That means your incentive shouldn’t be too convincing.

Better yet, why not make your incentive something that actually qualifies the leads? For example, if your incentive is money off of your products, then that suggest they are interested in buying from you if they sign up. Likewise, why not make the mailing list itself the incentive? This won’t qualify the leads but it ensures that they’ll be looking out for your messages their inbox!

Lead Generation Mastery – Learn The Secrets To Get A Healthy Mailing List For Your Business!

Why Branding & Mission Statement For List Building

When you think about leads, you probably think about sales and marketing. Creating leads is all about getting people to your business and making them want what you have.

This type of thinking is out of date however.

What is much more important now, especially online, is making those leads identify with your brand and demonstrating to them the kind of value you have. What your are capable of providing and why they should take an interest in your brand and in your organization.

And this starts with your branding. You should start working with this right at the start when you first come up with your business model.

What Is A Brand – Contrary to popular belief, a brand is not just a logo and a company name. Rather, a brand is an idea and an ethos, as well as a stamp of quality. The idea is that your brand is something people recognize and can trust in. Something that they want to support and get behind. This is why any good brand should start with a mission statement. This is your statement of intent and your promise to customers that will tell them what your business is really about and why you are doing it. The question is not what you do or what you sell. This is why you are doing it in the first place. Are you trying to improve people’s health so that they can be happier in their own bodies? Or you want to create a greener planet? Maybe you just try to empower businesses to collaborate over distance?

No mater what your purpose, this should then inform the subsequent decisions you have about your business. Your logo design, your color scheme and everything else.

Mission And Engagement – The reason this matter is that it now makes your business into more than an attempt at making money. Instead, your business becomes a movement and a purpose. This is then something that your visitors and your fans can get behind and support. And as such, it can help to generate real support for your organization rather then just customers. These are now the people who will share your links, who will be most likely to buy from you  and who will spread the word. They will wear your they will buy more than once because they believe in what you are doing.

This is the difference between taking a sales-centric approach, versus actually trying to do something worthwhile through your business.

Understanding The Lifecycle Of A Lead

When you talk about getting new customers to your website or business, you will often focus on brining in ‘leads’. A lead is of course any potential customer who meets the right criteria and thereby can be considered the kind of person that you are going to be marketing too.

But not all leads are made equal and som leads are certainly better than others. The aim of your business then is not only to bring in leads but to bring in the right kinds of leads and also to convert leads from one kind to another.

Let’s take a look at what the different types of lead are and what it means for your business.

Cold Lead – A cold lead is the most basic type of lead. This is someone who you have established contact with and o fits within your precise target demographic. In other words, they are the right age, sex, location and income and you have the means to reach out to them.

But they are still cold leads because they have shown no interest in your brand or your products and they have had no willing contact with you prior to this first interaction.

Warm Lead – The next stage for your leads is to become warm leads. A warm lead is a lead that you have now had an interaction with and that has shown some kind of interest in your brand. They aren’t paying customers yet but they have demonstrated interest in you and that makes them much more likely to become a customer in future.

To become a warm lead, someone might have liked your page on Facebook, they might have sign up to your mailing list or they might have emails you to ask about your business.

Qualified Leads – A qualified lead is the best type of lead. This is someone who has not only shown an interest in your business. They have actually shown an interest in your products or a specific item. That means they are very likely to want to buy from you with the right push and they are probably ‘ready’ toby as well. To become a qualified lead, your lead might have asked for information about a specific product, they might have pre-ordered or they might have lingered on your store page.

The key is to only ty to sell to qualified leads. Find cold leads and then bring them up to the point where they are committed to your brand and ready to buy!

Closing Up

An email list is one of the most important assets your business can have. But it is not just try to get as many leads as possible. To get something out of your leads they should at least be a warm lead. Cold leads are more or less useless. However, cold leads are the most common. So you should try to convert all your cold leads into at least warm leads. The best type of leads you can have is warm leads.

Your incentive plays also a big role in what kind of type who will sign up to your email list. A high quality incentive that are well target are most likely to bring you warm- and qualified leads.

You should also not forget your brand. Your brand will bud trust and trust are important if you want to have more than just a bunch of cold leads.

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