Make Your Video Stand Out

If you are not using video in your business for marketing, you are missing out on an enormous opportunity.

Video marketing helps to boost your online presence and therefore should you use video in your business. With videos, you will get more traffic to your business website/blog and your search engine rankings will be improved.

Video marketing is a major trend and many businesses are investing in it. This is because of the many apps like Instagram and Snapchat but also TikTok and Facebook are making it easier for you to create and share videos.

So, using video in your business for marketing is something you shouldn’t ignore and it is because of the great opportunity but also popularity.
When many businesses adopt this marketing strategy, it can be really hard for you to stand out. However, there are some great tips that you can use when using video in your business. Videos that engage your visitors.

Main Benefits Of Having A YouTube Channel

Using video in your business for marketing includes YouTube. By having your own YouTube channel you make it easy for your visitors to watch your videos, not just the ones on your website.

If you want to expand your business rapidly, using video in your business is one of the best alternatives. If you use video in your business it will also help you to increase sales and bring in new leads.

Here are three benefits of having a YouTube channel:

1. A YouTube Channel Will Help You Reach A Wider Audience – YouTube has more than one billion viewers. This means people watch hundreds of millions of YouTube videos every day. A YouTube channel is fifty times more likely to appear on the first page of search engines. In addition, videos are good for landing pages, and most businesses with YouTube channels can testify that this kind of marketing is doing wonders. A very short video can grab the attention of your viewers to want to know more. The viewers will decide to visit your channel so that they can learn more from you.
2. People Enjoy Sharing Videos – We all love videos and a YouTube channel can do miracles for your business. Just create a YouTube channel and watch how many times your video gets shared. These videos can help you reach a market target you cannot reach through other means. Additionally, videos demonstrate things better than people reading an instruction guide or tutorial. Videos help to tell a story to the viewer. In fact, when people watch a video, they do not notice they are being SOLD to.
3. A YouTube Channel Is Easy To Produce – Creating a YouTube channel does not require high-tech skills. In fact, most laptops and computers can create videos as a standard feature. You can even use a smartphone to create videos and upload them to your YouTube channel directly. You can also turn slide presentations from PowerPoint into videos. Video marketing can also help to improve email marketing. A good number of online marketers see an improvement in their email open numbers when they send emails with words such as Video in the title. You can improve your email marketing by embedding videos. Moreover, a YouTube channel can help build a relationship with your market. Through video marketing, you can be able to show the human side of you and that you are actually a real person Use the video channel to connect with your audience and also build a strong relationship with them. Studies show that watching videos helps people increase their confidence when purchasing a product online.

Many companies are already using video marketing to benefit their business and are immensely happy with the results.
If you still are confused about whether or not you should use video in your business, then the below-given list of advantages will certainly get you more sure.

• Reach Out To Millions In No Time – One Of the biggest benefits of video marketing is that it makes it so easy for you to reach out to millions of people in very less time. And that without having to spend as much as you would on various other marketing methods. Your video can go viral in just a few days and gain millions of views. No other marketing method can help you enjoy such great results at such low costs.
• The Best Way To Convey Your Message – Audiovisuals help you send across your marketing message in the most effective way as it appeals to the senses. The use of images and sound helps in understanding the idea in a much better way. Moreover, to watch a message one does not need to be so attentive, and thus it retains the attention of even those who usually ignore other mediums of marketing.
• Completely Cost-Effective – Innovation in technology has led to the production of videos at very cheap rates. Camera, editing suites, and other essential items are available at very low rates. Video production facilities too are being offered at extremely low rates, thus making video marketing one of the most cost-effective ways of marketing.
• More Time Spent On The Web Page – A great benefit of video marketing is that it increases the time a probable customer spends on a web page. Since your target audience will spend more time and carefully see your video, they will likely remember what they hear and saw, and this is a benefit no other marketing method can offer you. This gives you the opportunity to present your service and products and let your audience know how they work. Make the most of those opportunities, as your viewers are most likely to convert into your loyal customers.
• Long-Lasting Effects – Unlike other methods of marketing, the videos you create for video marketing will last for years and get more and more exposure with time. Ads usually die out with time and are also forgotten, but once a video gets viral, it will keep on offering you more and more benefits for many years to come.

These were just three things why you should use video in your business. Also, making a video doesn’t have to be so hard and you don’t need to have any special tech skills.

Now that you are aware of the various benefits video marketing offers, wait no more, share more video content and increase sales and leads and see how everything grows more and more just by using video in your business.

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Best-Looking Video To Make Money?

I run into those questions a lot. When I first started with video marketing, a lot of people said that you must have the very best videos in your niche to make money.
I took them at their word so I spent thousands of dollars on outros and intros and voice-overs and video spokespersons.

What do you think happened after I spent all that money? I ended up with a whole lot of nothing.

It turns out that the best-looking video in your niche depends on what other people are doing in your niche. In other words, you should not take your personal hunch or your personal guess as the final word.
You and I are very different people. You probably have all sorts of ideas regarding what is “the best-looking”. I have my own ideas.

The problem is if I were to throw thousands of dollars into pursuing my hunch of what the best-looking videos in my niche would look like, I probably would not hit the mark. I probably would come up with videos that my target audience members may not appreciate all that much. Don’t get me wrong. They may like the video. The video may be smooth. The video may look like it was produced really well but, at the end of the day, they’re not going to reach into their pockets, whip out their wallets, take out their credit cards and fill out an online payment form.

In other words, they’re not going to make me money. They’re not going to convert. I may have entertained them, but that doesn’t lead to anything.

I hope you understand that there’s a big difference between entertaining, informing, and converting your video viewers. When it comes to video marketing, the name of the game is conversions. It’s all about turning traffic into cash. You’re better off not worrying about anything else.

Unfortunately, a lot of video marketers get the idea in their heads that they’re supposed to come up with really awesome-looking videos. This is why a lot of people go bankrupt. This is the kind of thinking of people who fail at video marketing.
At the end of the day, it doesn’t matter whether your video of good-looking or not. What matters is whether they make you money or not. These are two totally different things.

In fact, when I was just starting out in this game, I ran into this channel that had really horrible-looking videos. I mean I was laughing out loud at just how amateurish these videos were. A five-year-old could do a better job… But, what happened? This channel was making money, and I’m not exaggerating here. We’re talking about tens of thousands of dollars every single month. I’m not talking about years here. I’m talking about months…

That’s how much cash this repository of ugly-looking videos was making. The person behind it knew the game. It’s not about whether your stuff looks good or not. At the end of the day, it doesn’t really matter. What matters is whether it looks good enough to make your money. I hope you see the difference here.

The good news is there is actually a simple answer to this. How do you know? How do you find what would look good to your target viewers?

The simple answer is to reverse engineer what your competitors are doing. Pay attention to the kind of videos they’re doing and then start with those. Copy certain elements and start with those.

3 Key Considerations For Using Whiteboard Videos

Let’s say you have decided to use whiteboard videos to market your product. You probably have done your research. You probably have arrived at this conclusion by reverse engineering your competitors. After extensively studying your competitors and seeing what kind of videos they produce, you have arrived at the conclusion that whiteboard videos are the way to go.
However, before you dig into it, please understand that you have to wrap your mind around three key considerations for whiteboard videos. Otherwise, you will be producing the wrong kinds of videos.

It may seem that these videos look like your competitors’ videos. It may seem like these videos are legit. However, if you do not fully appreciate the three considerations below, you may well crank out the wrong videos.

Explain Concepts With Images

The first thing that you need to keep in mind is when you’re explaining concepts, no matter how complicated, you have to use images and text. This is the key. So, the key here is not just the image of plants, people, landscapes, or whatnot, but also images of text. This way, concepts don’t just remain in people’s minds when your voice-over says these concepts.
They pair these concepts with things they can see. This makes it so much easier to wrap their mind around a concept and make sense of it.

Cartoons Can Do The Same Job – Believe it or not when you use a whiteboards video, you can plug cartoon animations. This is great because it breaks up the monotony or boredom of a pure whiteboard animation video.
However, it also brings another advantage to the table. It enables you to create some sort of face-to-face connection with your viewers. They’re face-to-face with a cartoon, but this puts a face to the brand. They’re able to laugh. They’re able to approach the concept that you’re talking about with less hesitation. Things seem less heavy. In other words, you position them to absorb whatever message you’re trying to get across much better and faster.

You have to understand that the more complicated your concept, the more intimidating it may seem to people. Even though you may have nice graphics, diagrams, and text photos, they may not get far enough. By including cartoons, you removed some of the intimidation while increasing the attention factor that may lead to your viewer absorbing more of the stuff you want them to learn.
Finally, you should make sure that the images that you show line up with the voice-over personality that you are projecting. Please understand that whenever there’s a whiteboard video, you introduce a personality to the video. This happens subconsciously but it is happening.

If there is a massive disconnect between the image the person sees and the personality that they attribute to the voice-over in the video, they may not connect with your concepts. Things may fall between the cracks. The message you’re trying to get across may either fall flat or the viewer may be distracted. Whatever the case may be they did not get what you want them to get.

7 Tips To Make Your Video Stand Out

Using video in your business is a major trend and many businesses are investing in it. But when many businesses are using videos it can be really hard for you to stand out. However, there are some tips that you can use to make your videos really engaging to the users.

Here are 7 tips to make your video content really stand out:

1. Stick To A Schedule – When creating videos, it is very important to be consistent. Always be looking for opportunities to create consistent videos regardless of the platform you are using or the video types that you are creating. This helps convert your viewers into a routine which in turn helps in your long-term success.
2. Make Videos Tailored To Your Viewer’s Interests – An important tip to consider when creating your videos is to tailor your content to what your audience is searching for. This means you have to find out what your audience is searching for and the things that they want to watch. The easiest way of finding what your audience wants to watch is to ask them at the end of your videos what they want to watch next.
3. Give Your Channel A Unique Personality – Your video channel should be branded properly since it reflects your personality and the content in it. Remember when viewers are watching your videos, they are not only tuned in for the content you are uploading but also turned in for you.
4. Use Great Video Titles – When you use great titles, it helps catches your viewer’s attention, and search engines also find your videos easily. Instead of giving your videos generic titles, you should give them very catchy titles. Doing this will help to set yourself up for greater success.
5. Create Memorable Content – When creating videos you should try to create something that is truly original. Instead of focusing on creating videos that you want to go viral, you should instead try to create something that taps into ongoing web conversations and remains memorable.
6. Use An Ideal Video Length – The longer your video gets, the more your total engagement drops. Therefore, ensure that the video lengths are ideal and not very long. It is recommended to have all your videos going between 30 seconds and 3 minutes.
7. Influencers Are Important In Video Distribution – Finally, remember to build a base of influencers that will help you share your video content. Some of the people you might consider include employees, content creators, or even your customers. You should cultivate this audience by including them in the early process and giving them special access.

Wrapping Up

Using video in your business as an affiliate is a great way to grow your business and make more money.

You don’t have to invest in expensive editing software, the cheaper ones are often enough and meet your expectations well.

If you stay to the tips in this blog post I’m pretty sure that you will make more money with your affiliate marketing business. I’m also pretty sure that you will see your business grow with more engagement, visitors, and sales.

Featured Image Attribute: Image by pikisuperstar on Freepik