Take Care Of Your Subscribers

There is an old saying that ‘the money is in the list’ and this could not be more true.

When you first start to build your email list you have to choose an autoresponder, and this tool/software is more important for your business than you may think.
Choosing the wrong autoresponder service is going to cause you major headaches. It could mean that the delivery rate of your emails is low and a host of other issues that you don’t want to deal with.

The number.1 thing with email marketing is getting leads, and subscribers to your email list. This can be done in a number of ways but the recommended method is the implementation of a high-quality content strategy. When people read content that is high quality they will believe that you have expertise in your niche and they will trust you. This will make them a lot more willing to become email subscribers.

Choosing The Right Autoresponder

Choosing the wrong autoresponder service is going to cause you major headaches. It could mean that the delivery rate of your emails is low and a host of other issues that you don’t want to deal with.

Here are some things that you should have in mind when choosing an autoresponder:

Is The Autoresponder Service Established?

Do not overlook this point. Check the time that the autoresponder company has been operating and providing its services. Established companies will have developed a good relationship with email providers such as Yahoo, Gmail, and Hotmail and this is vital to get your messages through.
If your autoresponder does not have this kind of relationship then your emails could end up in spam boxes rather than your subscriber inbox. Look for companies that have been in existence for at least seven years or more.

What About Delivery Rates?

The more establishes and higher quality autoresponder provider will publish their delivery rate metrics for you to see. The higher the better of course and you will be well advised to go with a company that provides good delivery rates. If your emails are not getting to your subscribers then you will not make any money.
The best autoresponder providers will probably publish delivery rates in the region of 99%. Be sure to check out their public numbers on this. It is also a pretty well-known fact that if you use double opt-in your delivery rate numbers will be better than single opt-in.

Is It Easy To Use The Service?

The first two points are more important than this one but this is still something that you should investigate. Take a look at the website of the autoresponder provider and see if the navigation is straightforward. If it is then there is a good chance that the autoresponder itself will be easy too.
Processes that are counterintuitive and chunky are not recommended. Most services offer drag-and-drop facilities and this is good. Take a look at training videos provided by the provider to see how easy everything looks. There will be more videos on YouTube.

How Much Does The Service Cost?

Your autoresponder service is precious to you so the cost should be your last consideration. It is true that the best autoresponder services can be pretty expensive and they usually charge more per month as your list of subscribers gets bigger. Try to arrive at the final three autoresponder services so that you can make a comparison on price.
Take advantage of any 30-day free trial offers (or $1 offers) that the autoresponder providers are offering. Add some emails and send them to email addresses that you own (you may have to set up Gmail, Yahoo, and Hotmail accounts). How do they perform? Did the emails get delivered?

Make sure that you play around with the user interface to see how easy to use it is. Use all of the trial period and make your decision just before the trial expires. If you have provided payment details then cancel this if you are not going ahead with the service. Take your time to choose the best autoresponder service and it will support your email marketing efforts for years to come.

Mistakes You Not Should Do

If you want to make money from your email marketing efforts then you need to ensure that you do not make big mistakes. Because if you do that you will end up with unhappy subscribers that will unsubscribe.

So, take notice of these big email marketing mistakes and make sure that you avoid them.

1. Allow To People To Reply – If you send out your emails and they have ‘No Reply’ in them then this is bad. Your subscriber will get a bounce back if they try to reply. Don’t deny your subscribers. This is a really bad thing and you must avoid it. The whole point of the email is to communicate two ways so be sure that this is enabled.
2. Sending Emails That Have No Value – You see this all the time in the make money online niche. People send out emails that have no value in them whatsoever. They just send emails about the latest products and services and they are all sales-orientated. Your subscribers will not appreciate being bombarded with sales messages. Take the time to build trust and a good relationship with your list. Provide advice and guidance and case studies to solve problems where you can. They will appreciate this and be more willing to buy when you do make an offer.
3. Avoid Long And Short Emails – This is all a question of balance. Really short emails can be perceived as hype even if they are not. A very long text-based email will probably not get read as it is too much trouble. People are far too busy to read thousands of words in an email. Sometimes you will have a lot of information to pass on to your subscribers. The best way to approach this is to break it down into a number of different emails. You must always think about the reader and whether or not your email will overwhelm them. This will take a bit of practice but it is worth getting it right.

Another important thing to always have in your mind is the subject line. It should always be obvious to you that the subject line of your email is the most important aspect of it. If your subject line is not appealing then your email will not be opened. If your mail isn’t opened then your email will not be read and you will certainly not make any money.

It Doesn’t Matter How Good Your Content Is

You must craft a high-quality welcome email to warm your subscribers up and tell them that there will be a lot of high-quality advice and information coming their way. This will help to encourage them to look out for your emails and open them. Use cliff hangers at the end of each email that provides a taster of what the next email will bring.
You must be committed to providing value with your emails. This will make your subscribers like you and trust you more. Some of your subscribers will be excited to receive your next email when you do this. You need to make offers sometimes and this is perfectly reasonable. Your aim is to educate and solve the problems that your subscriber will be facing.
Do not be fazed by this as it is not difficult to create trust and build a good relationship with your list. When you have this situation then your subject lines do not matter quite as much but they are still important.

Content First – Subject Line After

Don’t stress about your subject lines before you write your email content. After writing the content work out which are the most important points and write your subject line around this. Subject lines should be the last thing that you write.
You can still write a good subject line after the content has been written. It should actually be easier to do it this way. Let’s say this article was the email content so a good subject line could be ‘Get your emails opened with these subject lines’ or ‘Why subject lines are not as important as you think’.

Do Not Do This

Don’t use deceptive or misleading subject lines. People will ignore your emails or worse, they will subscribe.

Issue Commands In Your Subject Lines

Don’t issue commands to your subscribers in your subject lines. This tactic is used all of the time and has a very poor success rate. You have probably seen examples of this such as ‘Check Out This Now!’, ‘Open This Immediately and ‘You Must See This’. People are not stupid and they will suspect that this is a sales email.

Do Not Insult With Subject Lines

This is really irritating. People send emails out telling the subscriber that they are disappointed with them. Is this taking care of your list of members? Definitely not. Some classic examples are the use of subjects such as ‘I Am Disappointed With You’ or ‘I Am Shocked At You’. The chock and disappointment are that you didn’t purchase the product that was recommended. Don’t treat your precious subscribers like this.

Deception

This is where the subject line has absolutely nothing to do with the content of the email. It is just about the worst subject line tactic that you can use. Examples are ‘Re: Your Support Quistion’, or ‘Your Verification Is Complete’, Your Application Has Been Accepted’, and the old classic ‘Your Download Is Ready’. This is cheap and you must not do this.

These are some really important tips that you should remember so you don’t do them.

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Email Marketing

What Products Should You Promote?

When you choose a niche for email marketing or your business overall, it is vital that the niche has a lot of products and services that you can offer as an affiliate. If you have your own products and services then, of course, you will promote these too.

Many experts will advise you to write a lot of good products. If this is not possible then do not choose this niche. You want to make money from your email marketing efforts, don’t you?

Seasonal niches need to be avoided as well. Instead, choose an evergreen niche that is in demand the whole year around. Thanksgiving and Christmas are great but when they are over the money dries up. What will you do after that?
What are good evergreen niches? Well, health and fitness are huge as are dating and relationships and making money online. In fact, the make money online niche is highly recommended as there are tons of products available to promote.

Relevant Offers Only

You may think that this is obvious but some email marketers will still recommend products that are not related to their niche and then wonder why they do not make any sales. Let’s say you decide to write an email about email marketing. The product offering could be an autoresponder service, a product for squeeze pages, and so on.

There are some really good affiliate network websites for the make money online niche. You will find many different products and services to promote on them. Every time a sale is made you will be paid a commission either via PayPal or check.

ClickBank

Clickbank.com is a good place to look for make money online products to promote. Commissions are paid twice monthly by Clickbank and they are always on time. There is no requirement to gain approval to promote a product so you can start immediately.
When you are checking out products look at the gravity rating. the higher the gravity the more affiliates are promoting and making sales. Then go to the sales page and see if it looks good and would convert. Ask yourself if you would make a purchase. When you have chosen your product just get the affiliate link.
There is a drawback with ClickBank and the make money niche. Some of your subscribers may already have a ClickBank account and they could use their own link to purchase and you would not get a commission.

JvZoo

You will find good make money online products on JvZoo as well. Just like with Warrior Plus, you have to request for approval to promote a product. Usually, you get approved, but if you have none or few sales, you have to wait 30 days until you get paid. They publish their best sellers and you will find all of the important metrics that you need.

Warrior Plus

There are always lots of make money online products to promote on Warrior Plus. You can sort the products by the number of sales, the value per visitor, and even the commission payouts. With most of the products, you will need to request approval to promote. Tell them that you will use your list and email marketing to promote, but also other channels if you use other channels, you should be accepted.

One thing that I always check for before I will promote a product is if the seller has a jv page or affiliate page with email swipes and graphics. If the seller has, it means to me that first, the seller has spent time getting other affiliates to sell their product, but also that it can make it easier for you to promote the product.

Wrapping Up

There is an old saying that the money is in the list and this is very true. When you build an email list of people that like your niche then you can generate revenue by offering them products and services that are related to your niche.

If you follow the tips and ideas in this blog post, then you will be much closer to your goal, of making money with email marketing.

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