Successful Email Marketing Campaign

 

Many people may still think that email marketing is dead. That is not true. Email Marketing still has one of the highest engagement rates of any marketing strategy. Plus, with an average return of $44,25 for every $1 spent, email marketing also has one of the highest returns on investment. So, email marketing is not dead…..

The key to taking advantage of the potential of email marketing is to find a way to standout from the crowd. One easy way to figure out if your efforts are paying off is to pay attention to the open rates of your email campaigns.

One of the most invaluable assets for your business is your email list. However, this is only true if it contains subscribers that are eager to listen to what you have to say and who want to buy your products.

5 Must Have Components

Email marketing has always been a powerful marketing channel. With automation it makes the entire process a lot more effective, faster, and smarter.

If you want to continue to see a positive ROI, return on investment, then your campaign must be done right.

Have you seen a decrease in your email marketing campaign performance? Then you might be missing one of these five must-have components of an email marketing campaign.

1. A Plan – You have to have a plan in place before you can even start your email marketing campaign. You need to create a content strategy that includes topics that are relevant to your audience. They should be topics that are based on their interests. To ensure that you keep on schedule, create a content calendar that outlines the release dates for each campaign.
2. Best Performing Subject Lines – The subject lines that you include in your emails will significantly influence open rates. You want to avoid confusing, generic, misleading, and over-the-topic subject lines. Make the subject lines short, informative and to the point for the best results. The subject line should set reader expectations and provide them wit the list of the email. Refrain from using all caps and spammy keywords like “free”, “gift”, and “bonus”.
3. Personalization – Personalizing your emails is one of the easiest ways to stand out in your subscribers’ inboxes. Sending personalized emails will help to build trust in the mind of your audience. A simple personalization trick, like addressing readers by the first name, can prove to be incredibly useful. It has been shown that by personalizing everything from the subject line to the products offered, can help to increase click-through rates, which can lead to a significant increase in revenue.
4. Segmentation – When it comes to successful marketing strategies, one-size-doesn’t-fit all. Email marketing focuses on getting subscribers to take action, and it requires you to have a solid understanding of your recipients. Knowing your audience better can help you create segments that will allow you to tailor content to each subscriber, which will ensure better engagement.
5. Mobile Optimization – Sending out a non-responsive email will appear outdated on a mobile device and tablets. With more and more people opening their emails on their smartphones and tablets, mobile optimization needs to become a natural part of the process. If you want tor un a successful email marketing campaign, make sure you are optimizing your emails for mobile phones and tablets.

If you want to run a successful email marketing campaign, then you need to ensure that these five must-have components are included in every campaign you send out.

Getting Subscribers With Social Media

It can be daunting task to grow your list of email subscribers. However, if your business is active on social media, you have a tremendous tool at your disposal.

Social media can get you in front of a broader audience, which will allow you to gain more subscribers.

Here are several easy ways to get more email subscribers with social media.

• Use a Simple Sign-Up Form – No matter what size business you have, you need to make signing up for your email list easy. If you are using Facebook, dedicate a tab at the top right-hand side of your page for an email form. This way people just have to click on the icon to visit your sign-up form. There are several different options to add and set up and email signup form to your Facebook business profile.
• Preview Premium Content on Your Social Profiles – Does your business creates premium content? If so you can offer potential subscribers that content for free when they sign up for your email address. If you have white pates, eBooks, infographics or other premium content to give away, set up a landing page for each one to generate new subscribers from that content. Post, tweet and share excerpts from the content to drive interest and traffic.
• Share an Incentive for Sign Ups – Incentives can help when it comes to increasing the number of new subscribers to your email list. Many times users just need a little push to take action and subscriber. Advertising the incentive on social media will draw even further attention for your offer and get more people to sign up. Make sure that you include a picture and a strong call-to-action when you post about these incentives.
• Host Webinars to Gain Subscribers – An easy way to share the human side of your company is by hosting a webinar about your business. You can present your business by having someone from your company to discuss a relevant topic with your target audience. One of the main goals of hosting a webinar is to capture leads in the form of new subscribers. You can use your social media platform to advertise and share the link to your webinar.
• Hold a Giveaway, Contest, or Sweepstakes – One of the most effective ways to increase your email list is by using your social media platform to host sweepstakes, contests, and giveaways. While many marketers hold games to grow their following on the various social media platforms, the primary goal should always be to build your subscriber list.

Continuing to grow your subscriber list is a vital part of the success of your business. These tips will help you reach people who already follow you on social media to increase new subscribers.

5 Campaign Mistakes to Avoid

These days, most businesses have an email marketing strategy. However, with more than 294 billion emails sent every day, it is crucial for your business to stand out from the crowd.

The last thing you want to do is spend your time and effort on creating an email campaign only to have your emails go unread.

Here are five mistakes to avoid making with your email marketing campaign.

1. Sending Your Emails From a “donotreply@yourdomain.com” – Sending your emails from a donot reply or noreply email is incredibly unwelcoming and uninviting. Don’t be shocked of you open rate is low if you send your emails from one of these addresses. You always want to make sure you are sending emails from an address that your customers can reply to if they have issues or questions.
2. Sending Image Only Based Emails – Only about 33 percent of email subscribers will have their images turned on by default. This means that nearly two-thirds of your subscribers will not be able to read your email. Instead they will be faced with a ling, empty box. Plus, text-only emails have a 40 percent higher click-through rate than those that contain only images. If you do decide to use pictures, make sure that you repeat everything in simple text.
3. Not Linking to Your Website – The entire goal of email marketing is to get people to click through to your company website. Your emails needs to include at least one link that sends subscribers to a dedicated landing page that continues the email message. Similar to marketing campaigns that utilize search engines. You want to create a dedicated landing page for your email campaign, making sure that you include the link in the email.
4. Using a ‘One-Size-Fits-All’ Approach – The most effective form of any marketing methods is relevance. Your message needs to be relevant to your subscribers. The one-size-fits-all approach no longer works. Being relevant shows that you care about your subscribers. Only 11 percent of businesses segment their lists, which make creating relevant email marketing campaigns a competitive advantage for your business. Your segmentation can be basic or complex. By segmenting your list and customizing your message, you’ll have more engaged customers and higher click-through rates.
5. Ignoring Mobile – Fifty-four percent of all emails are now opened on a mobile device, and 40 percent of mobile users check their email more than four times a day. If your email campaign isn’t optimized for mobile devices many of your subscribers may not be able to read your message.

Avoiding these five mistakes can ensure that your email marketing campaign is successful. Email is still the most preferred communication channel for most customers. Creating an effective email campaign will help you outperform the competition.

Wrapping Up “Email Marketing Is Not Dead”

So, email marketing is not dead, it is really alive. Everything comes down to you, how you handle your subscribers and your campaigns.

The key is to stand out from the crowd, stick to your plan and treat your subscribers as they are important. Personalize your emails, optimize emails for mobile and only send out relevant emails.

This is the key words for a successful email marketing business.

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