Your Lead Magnet Must Be Target And Effective

An Email List, with an associated lead magnet, is a business owner’s most important asset today. A healthy email list will ensure that you made profit, in fact, ROI is up to $40 for every dollar they spend on email marketing.

Using a lead magnet to get your customer to sign up for your list is a classic and effective way to grow your list. You give them something that has instant value and solves a problem for them. After that, you can use their information to communicate with them about more of your recommended solutions. In this blog post, you will learn what lead magnets are, how they work, why they work, and even see some examples that you may already by familiar with but did not realize were lead magnets.

Definition Of A Lead Magnet

A lead magnet can exist in any format, from a PDF, software you can download, a checklist, a report, eBook, video, a trial, a course or any other easy to deliver piece of information or content that solves a problem for the subscriber and adds a potential customer to your email list.

While customers help you to build a healthy list, you need to build a list before you have paying customers to truly experience the benefits and power of having an email list. For this reason – using lead magnets to grow – it works wonders.

A healthy email list needs some form of lead magnet or entry level product to help the business owner build their list. The offer needs to be something that solves a singular problem fast and efficiently, is attractive enough to the prospect to make them sufficiently curious to give you their email address, and leads them to want more whole it also demonstrates your expertise.

Some common names for lead magnets are:

• Ethical bribe
• Opt-in incentive
• Irresistible offer
• Freemium
• Freebie
• Content upgrade
• Free gift

You may have hear other names for lead magnets, but the idea is the same. Give the ideal audience something of value to get them to sign up for your email list. Then you can send targeted information via email messages that encourage them to buy something – whether your offer or an affiliate offer.

Criteria For An Effective Lead Magnets

Remember that a lead magnet is a tool used by business owners to attract their audience to come to their website and sign up for their email list so that they can communicate their offers. The lead ,magnet needs also to target the right audience, solve a problem quickly and easily, and provide specific information that the audience member is seeking.

• The Freebie Offers High-Value – Eben through you are giving this away for free, it still has a value, which is why you ask for an email address. An email address has a lot of value, so it makes sense that what you offer our audience as a freebie should be as valuable to them as their email address is to you.
• Delivers A Specific Solution For A Specific Problem For A Specific Person – If you keep this in mind as you create your freebies, you will be much more effective and successful. Ensure that the lead magnet is designed for a specific person and a specific problem, and that the solution is also specific because it’s yours.
• Promises One Awesome Thing – Don’t try to do too much in your freebies. In fact, this is a good criterion for any product you create because you want them to understand clearly what the products is going to do for them.
• Offers Immediate Gratification – The freebie needs to be immediately accessible; otherwise, they are going to forget. Giving them access right away before they go to their email is the best way to do it.
• Demonstrates Your Expertise – The product itself needs to show them who you are and lead them to conclude that you are an expert in this area. You want them to trust you and understand that you will lead them in the right direction, so your product needs to give them that good feeling of making a good choice.
• Can Be Consumed Fast And Easily – Don’t make the solution take forever. It doesn’t have to actually start working today, but it should be easy enough to implement that if they started today, they would see results shortly.

When you include all of these criteria into your lead magnets, you will be more successful using them as list builders. After all, you want to build a list full of your ideal customers,not just freebie seekers. Therefor, you want to narrow down your offer to fit particular people in your audience. This will not only help you develop your freebies but also ensure that these tools are used for their intended purpose.

Does Your Lead Magnet Work?

Just like you track and measure all your goals, this part will be easy to find out. As a reminder, a SMART goal is a goal that is specific, measurable, attainable, realistic and time-bound. For example, if you create a lead magnet to spread brand awareness while building your list, it is going to have a very different metric to watch then if you set up a lead magnet to sell and promote a specific product or service.

If you want to be sure your lead magnet is working as planned, you will need to set up analytics for the following:

• Click-Throughs To The Lead Magnet Landing Page – When you promote the lead magnet, are you getting enough traffic to the offer? If not, perhaps you are using poorly targeted headlines? Perhaps something is wrong with the offer itself? More than likely, you are just not using the right targeting parameters to get the right audience to look at it.
• Number Of New Email Subscribers Due To The Lead Magnet – If you are getting a lot of traffic, are you getting a lot of subscribers too? If you are getting lots of traffic but few downloads and subscribers, double check your landing page to ensure it speaks to the issues the freebie will solve based on what the targeted audience wants and needs.
• The Number of New Subscribers Converting – How many new subscribers are becoming buyers? If you gets lots of sign-ups but no one is converting after they have received all your autoresponder campaigns, there has to be something wrong with the targeting of the freebie. Go back to square one and come up with a new freebie idea that is more focused on the target audience that needs your solutions.
• Feedback Received About Lead Magnet – When people receive the lead magnet, what are they saying about it? Set up your autoresponder to ask them once they have had enough time to consume it. The feedback can help you make it better. If you are not getting any feedback, and the traffic is low and conversions are low, start over.

The most important aspect of using freebies to build your list is to laser target the lead magnet toward only the ideal audience you want to sell a specific solution to. Don’t try to make your lead magnets too attractive to too many people. It can help to create client avatars and collect other information that helps you better target your ideal customer with your information.

Wrapping Up

Email marketing is maybe the most important marketing tool for a business owner and the email list can be a very valuable tool. But to use email marketing as a marketing tool and your email list as a valuable asset you first need to understand what it is and how it works. When you do you also know how to choose your lead magnet and when to know if it is a profitable lead magnet.

Get Started Now And Learn More About Email Marketing!

Featured Image Attribute: Marketing vector created by stories – www.freepik.com