Find Your Niche And Do Content Marketing

If you want to make money as a marketer, then you have two main options. One is to create a product and to sell that. The other is to sell an affiliate product.

Neither of these is the ‘right’ option. The right option will instead depend on what niche you are in. What you enjoy doing, what you are capable of doing, and so on.

Selling affiliate products is a business model that appeals very much to people who want to start make money as a marketer as easily and quickly as possible. That is because affiliate marketing allows you to begin earning money immediately. You don’t need to build a product, or to spend a lot of money allowing someone else to build it. This also means that you don’t need to take any risks.

Finding Your Niche

The very first thing you need to do if you want to make money as a marketer, whether you are going to make money selling other people’s products or you own, is that you need to figure out who you want to work with and what niche you want to be part of.

Who Do You Want To Work With?

One way ti figure out the type of people you’d like to work with or help is to look inside yourself to find your interests and passions. If you enjoy being around certain people and you know about their hopes, desires, and need due to being part of that audience yourself, that is one way to do it as you will already have insight.

However, don’t let this give you an excuse not to do your research. Your experiences, even as part of your niche audience, are subjective and real results may be very different that you imagine. Try describing your ideal customer in one or two sentences to help you move forward.

Who Serves That Audience Now?

Once you have identified a potential niche audience, it always helps to look at the competition. After all, if this niche has no competition, is it a profitable niche? Some people will say that you should go for the low competition niches, but it’s better to go for the niche that offers enough potential customers for you to reach your income goals if your conversion rate matches industry standards.

For example, if there are 1000 potential customers, and according to your research there is a 4 to 7 percent conversion rate. You know that you can get your materials and information in front of those 1000 customers. You may get at most 70 customers from a campaign. Is your price point high enough for those 70 customers to make you profitable?

What Skills and Solutions Can You Offer?

Do you have specialized education, experience, or knowledge that makes you particularly suited for this niche? You don’t have to be part of the audience to do well in a niche.

For example, if you have identified a niche that needs someone to advise them on products to use for their love of campaign that is different from what’s out there. You can still learn about it and serve the audience even if you have no campaign experience or appreciation of camping. Maybe instead of direct experience, you have resources that enable you to pay people with subject matter expertise to create your business.

What Makes You Different?

Always look at yourself too. What makes you different from your competition? What skills can you offer to this niche that others can’t? How can you stand out from the crowd? Are you going to approach the niche in a different way that the others? For example, if you are a business coach, are you buttoned up or a free spirit? Whatever you are, you are going to attract an entirely different segment of your audience base than someone different from you.

Check an Affiliate Network for Products

The other thing you want to di is ensure that any niche you choose is profitable. Asking yourself if it is profitable is an important question. Just because you have internet and passion doesn’t make it a profitable niche. What makes it profitable is that the target audience exist in enough quantity and has enough money to buy the solutions you create and offer.

Once you narrow down some options, the primary considerations are whether your niche idea is profitable or not. Whether you have the skills to proceed or not – either skills you learn or skills you buy fro others. Choose a niche that you like that can provide enough profit and that you know how to serve.

How Does Affiliate Marketing Work?

If you have been selling affiliate products for a whole now, then you probably think you have a fairly good handle on how the process works. It is all quite simple. You get give a link. You promote a product using a said link. You get a commission on all the sales that comes from that URL.

But do you know how this all works? Do you know how the product creators know the link came from you? And do you know how to protect your links?

Let’s take a closer look at the nuts and bolts.

Cookies and Referrers

What is happening when someone clicks on an affiliate link is that a cookie is being left on their computer. This then means that when they go to buy the product, they can be identified as having been sent by you.

This is why some affiliate schemes can still pay-out even if someone clicks on your link, goes away, and then comes back later to buy the product.

Whether or not that will happen for you though will all depend on how long the cookie lasts. Most have an ‘expiry date’. Likewise, it is worth bearing in mind that someone could click on a second affiliate and then get a new cookie from another marketer. Whether or not this replaces your cookie will depend on the system being used. Whether it is ‘the first click’ or ‘lifetime referrer’.

Meanwhile, some potential buyers might try and sidestep your affiliate link altogether and go directly to the website to buy the product. This is called ‘link bypassing’ and it is the reason that smart affiliates will use another strategy called ‘link cloaking’ to protect their earnings. This essentially means using a referral to disguise the link. Though there are numerous ways you can achieve this. Something to think about!

Legal Aspects

Many people never question how things like affiliate links work. But by understanding the basics, it is possible to make sure that you do everything right and maximize your earnings. Likewise, you should also think about the legal aspects of affiliate marketing. For example, the fact that you are using cookies means that you need to show a disclaimer to comply with EU laws. Likewise, it is lay in the US that you must announce that you are earing a commission. You do this easily with a plugin showing a small message at the bottom of the page. Likewise, there are plugins to help you become automatically compliant with EU GDPR laws.

Make Money as a Marketer

As an affiliate marketer, it is going to become clear that the saying ‘always be marketing’ applies to you in a big way. For the word to get out about the solutions you are marketing, you have to tell people and promote. Thankfully there are numerous ways that you can promote you affiliate business that is not expensive. Some are even free other than the time it takes to do the marketing.

Remember that you may have different aspects of your business to market too. You will need to market your affiliate program to those who might want to make money. You will need to market the products you create of find to those who need them. Therefore, it is a business to business and business to customer situation that should be marketed separately from one another.

You can market both in the same way, but the material will look different based on the audience and the product you are promoting. The primary way to market your business is via content marketing.

Content Marketing

This type of ‘make money as a marketer’ includes any kind of marketing you are doing with content. Including social media marketing, blogging, and email marketing. Create a plan for every single product that you want to promote. Know who you are creating the content for. Where it will appear, and what the call to action should be.

Search Engine Optimization

Learn what you can about SEO because it is essential for your success. If you want to make money as a marketer it will help you create better headlines, better subject lines, and indeed much better content that is targeted correctly. Remember that SEO includes both on-page and off-page options. From internal link building to get links to your work, and all should be considered. Adding software like Yoast SEO to your blog can help a lot.

Paid Marketing

The most successful affiliate marketers use paid marketing in addition to the free choices. Remember that there isn’t any free choice, though. You will either use your own time or your own money. Which you choose depends on the priorities you have and the skills you possess.

Social Media Marketing

Develop each platform that you use so that it shows your brand voice and the image you want to project on the world. Use the content you create to get the word out to the messes regularly, using both free and paid options.

Email Marketing

Email marketing is partof content marketing, but it needs to be stressed that email marketing is not something you can skip if you want to be a successful affiliate marketer in a long term. Building your list based on your target audience is what is going to keep you in business, even as your ideal audience grows and changes with time and social media platform die out.

The only way to make more sles and profit is to market more. Get more people involved and ensure that as many people as possible are talking about your products and services. Don’t be afraid to aggressively tell your audience about your offers. After all, you know they work, and you are proud of them. Why wouldn’t you tell people about them as much as you can?

Wrapping Up

So, how do you set up yourself to start make money as a marketer?

First you have to find the niche you want to be in. Find a niche that are profitable, with not too few and not too many affiliates. Find a niche with the right mix of affiliates, products and audience. This will ensure that you can make money as a marketer.

When you are done with that you must promote your affiliate product to your audinece. Using content marketing and social media are very effective, and sheep options. Set up your social media accounts on different social network sites and start promoting to your audinece.

That’s it!

Featured Image Attribute: Business vector created by freepik – www.freepik.com