Free Traffic To Your Site With Social Media
Social media has become an essential part of our lives, this makes social media a powerful marketing tool. If you want to upgrade and extend your business, social media can help you to drive more traffic to your site.
But social media is not the only powerful marketing tool. There are other marketing tool to use that will drive traffic to your site. With social media and email marketing you can gain a lot of traffic. Enough to make the return on your investment really good.
5 Ways To Get Social Media Traffic
Driving web traffic through your social media platforms is very efficiently. But getting people to your website through engagement on social media can be tricky.
To get your social media traffic rolling, you can use these five tips. Five tips that makes social media a powerful marketing tool.
- Use Visuals To Inspire Your Audience – First impressions are essential when you are trying to boost your social media traffic. Visuals, more times than not, help us to make decisions. People want visual content to ensure that their purchasing decision is valid. When customers can view a product video or demo, they are more likely to make a buying. This is when you compare it to a text review.
- Make Easily Shareable Content – Having a mobile-friendly website is extremely important. In fact, data shows that 65 percent of time spent on social media was through a mobile device. Almost 40 percent of news content was accessed on a mobile device rather than a desktop. With an increase in mobile use, it is more important than ever that your content is easy to read. Your content must be easy to read and share on mobile devices.
- Improve Your SEO – While you want your readers to be able to share your content easily, you also need to make sure that your content is being shared correctly and effectively. At some point, you’ll have to consider upping your SEO best practices. When you want to enhance your social traffic, you must optimize it for search engines. If you do this it can have a tremendous impact on the web traffic.
- Know The Best Time To Post – The key to building a substantial following on social media is all about consistency. The more consistent you are, the higher chances you have of being seen by your target audience. When you start to see a spike in social media traffic, don’t slow down on your posting. It is crucial to keep a daily publishing schedule if you want to build your social media traffic effectively.
- Research Your Competition – A tried and true marketing strategy is to find out how well your competition is doing. Social media competitive analysis helps you dissect the traffic you gain from social media. This helps you to quickly locate key performance metrics. You will also see how similar audiences respond to your competitor’s social media posts.
This makes social media a powerful marketing tool. When you can effectively managing your social media channels, your traffic will increase. But, don’t hurt your website traffic by making your social media campaign a one-way strategy.
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5 Email Marketing Traffic Techniques
Email marketing is also an effective an inexpensive way to reach your customers as well as furure customers. If you create a stong email marketing campaign it can take your business to the next level. Correctly done you will have a healthy ROI. Email marketing can also increase traffic to your website and enhance subscriber engagement with your business.
- Start With A Healthy List Of Subscribers – The most important thing when planning to build an effective email marketing campaign is your subscriber list. Instead of buying a subscriber list from a third party you should use effective strategies. Using a double opt-in procedure for your emails is one effective strategies. Doing this will ensure that your list is comprised of quality subscribers who are genuinely interested in hearing from your company. This will increase your traffic as well as repeat visits.
- Keep Your Landing Page In Sync – If you want to keep the email subscribers engaged when they make it to your website, you need to have relevant landing pages. Landing Pages that convey even more information about the offer from the email. Directing your subscribers to a relevant landing page will help to increase the traffic to your website.
- Create Lists Based On Subscriber Interests – It is essential that those who subscribe to your email list receive emails that contain information that interests them. When creating your opt-in page, make sure to include a clickable object that is in your niche. If you do this you make sure that you and your subscribers share the same intressts.
- Monitor Your Email Metrics – To understand which email marketing campaigns are working you need to keep a close eye on your email marketing metrics. If you discover that your click-through rates aren’t in line with your expectations, you should make some changes. It can be your call-to-action text, a better email copy or chance the design. Many email service providers will provide you with the tools to check your metrics.
- Combine The Email With Social Media – To enhance the visibility of your website, you need to integrate your social media and email marketing campaigns. Highlight your social media sharing icons in the emails and impart consistent marketing expertise throughout the marketing channels.
A well thought-out and well-designed email marketing campaign can encourage your subscribers to stop by your website. Click on the offers, and be convinced to make a purchase. Correctly execute it and quickly reach your website traffic goals.
Boost Website Traffic With Social Media
It is no longer enough to merely produce high-quality content. You also have to be proactive with your approach. One of the best ways to boost traffic to your site is to use many different social media platforms.
Here are the best tips for using social media to boost traffic to your website dramatically.
- Utilize Social Media Integration – Utilizing the various buttons on social media is one of the most popular ways to boost traffic to your website. The follow buttons are similar to a loyalty program. When followers and fans use the Follow button, it gives you an opportunity to interact with them directly. It will allow you to keep updated on changes, news, offers, and discounts by inviting them to check them out. This is an essential aspect to have, especially if you don’t have a blog or emails subscription option.
There are also the share buttons that allow your views to help amplify the reach of your website. With share buttons, you get to extend and increase your audience quickly. De sure to include Share buttons on every page that could potentially gain you more visibility on the internet. - Feeds – Another option that you can take advantage of is to include embedded social feeds on your website. You can opt to spotlight your latest tweets or Facebook posts on a sidebar. Depending on the nature of your business, you can also consider including more visual interactions with your customers. If you include your most recent Instagram or Pinterest post in your blog post this can increase your visibility.
- Social Media Account Logins – If your website requires your customers to register by creating an account and logging in, you may want to consider including social media login capabilities. Doing this will allow your customers to experience a seamless registration process. That is much simpler and more straightforward than the standard way. Recent studies have shown that three out of four guests choose to use their existing social media account when logging in. This, means the benefits from including this functionality on your website is almost guaranteed.
These three tips are easy to include. That is why you shouldn’t ignore them as they can give you so much more back in free website traffic.
Social Media A Powerful Marketing Tool
All these tips are easy to use. You don’t have to be a pro to follow all my tips. They are free and very effective. This is why it makes social media a powerful marketing tool. But social media is not the only powerful marketing tool. Email marketing is also very powerful and effective marketing tool. However, it is not free but you don’t have to pay a fortune to join a provider. If you combine social media and email marketing together your marketing efforts can be very successful.
Just remember, make your content easy to share and intressting enough for your readers to share.
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